EVENTS

AT&T Delevoper Summit 2010

Business Objective:

Engage mobile platform developers, demonstrate the business opportunity and motivate them to develop solutions for the AT&T mobile platform.

Strategy:

Develop thematic creative, compelling messaging and a comprehensive set of resources generate demand and support onsite Developer Summit activities.

Deliverables:

• Integrated Event Strategy
• Thematic creative
• Messaging framework
• Print and digital signage
• Postcards
• Back-stage pass
• 5 videos
• Style Guide
• PPT presentations
• Photo/illustration library
• Show flow
• On-Site event management