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 Welcome to the inaugural issue of Currents! As your strategic partner, it’s our job to stay on top of emerging marketing techniques, approaches and strategies that can help you drive business results. So we read a lot, and work hard to stay on top of the constantly changing world of lead generation, advertising, interactive design, event planning and marketing. But there’s no reason we should keep what we learn to ourselves. That’s why we created Currents — to bring you information, insights and the best-of-the-best stories on the most innovative and effective techniques for capturing the attention of your audience. It’s our way of helping you quickly discover new ways to get your name out there, and ultimately improve your bottom line. |
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Brand BuildingLet’s just say we’re cautiously optimistic about the long-term value of Twitter, Facebook and other social networks in selling products and services. Sure, Facebook can ignite 25 million players for a new game in a year’s time, but these socially minded enthusiasts don’t necessarily go out and buy the game. In terms of brand building, however, we’re right there with Fast Company blogger Shawn Graham. Building an Army of Brand Loyalists >> 
Viral MarketingGiven all the negative news surrounding Toyota recalls, who would believe the company could be a leader in viral marketing? Have a look at this video and, like us, you may decide to respect the beleaguered brand again. Toyota Cracks the Viral Video Code: Here’s Your Swagger Wagon >> 
Product MarketingWe think a little public education is essential for new product categories. Consider the microwave oven in the 1960s, when carefully trained women fanned out into department stores nationwide, demo’d perfect bacon strips and baked potatoes, and changed the way we cooked forever. Marketing consultant Dan Heath argues, however, that knowledge alone doesn’t catalyze behavioral change. It’s more about getting people to feel something. Want Your Organization to Change? Put Feelings First >> |
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Seven Score and Seven Years Ago - Writing lessons we can learn from Lincoln's masterpiece. >> Top U.S. Brands and Web Sites for May 2010 - Consumer research and insights from Nielsen. >> Do People Tweet About Brands More Out of Hate than Love? - AdAge raises questions about why people tweet about brands. >> Search Engine Optimization or Paid Search? - What should your philosophy be? >> |
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Allen Rowland makes our computers hum — all the time, without a glitch. One Lionfish partner calls him “the master of the ones and zeros.” Allen also builds websites and html emails for customers, not to mention making himself available for all manner of technical consults. So who knew that he’d rather be serving his grandpa’s baklava? The Rowland Family Recipe >> |
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 AT&T Developer SummitMotivating developers to take on one of the most challenging platforms in the world calls for innovative thinking, wildly creative visuals and a compelling story that sets the stage for meaningful conversations to begin…and we were up for the task. >> |
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Philanthropy — whether in pro bono work or financial donations — has always been a commitment of Lionfish. We’d like to thank the Puget Sound Business Journal’s Corporate Citizenship program for ranking us #9 in philanthropy among small businesses. We’re thrilled to keep company with the region’s top 25 corporate philanthropists. |
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Growth depends on a good story, well told. How well has your story positioned your business against the competition? Take Our Positioning Pop Quiz >> |
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MARKETING SHERPA Friendly guidance to results-oriented marketing >> NIELSEN | MARKETING ROI Getting the most out of your marketing investment >> MARKETINGPROFS Smart know-how on ways to market successfully >> BRAND REPUBLIC All about marketing and advertising in the UK >> CLICKZ Stats, news and advice for digital marketers >> |
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| TELL A FRIEND Send Currents to a friend or colleague >> |
GIVING BACK Pro bono and volunteering — it’s in our blood >> |
LIONFISH PORTFOLIO A sampling of what we’ve done and who we’ve done it for >> |
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