/*
Questions:
1) Do we want to display multiple projects for a single client?  If so, how?
Answer - within the client space, either vertically or horizontally
2) When clicking on a category, is the first one selected by default?
Answer - no, nothing is selected and all clients are displayed.
3) When selecting By SubCat, do we show clients?  Or projects?
Answer - clients
4) When selecting By Type, we want to show projects.  How are those organized?  Do we group by Client?
Answer - that will be manually organized, given to me as a spread sheet
5) What does a Case Study page look like?  Since the opening screen of the Portfolio section is Case Studies, should Case Studies be selected?  Is that confusing?
Answer - Martin made a bad assumption.  Those are not Case Studies.  Case Studies will be something else entirely, decided by me and Martin later on.
*/

var gCategorySelectedKey = '';
var gCategorySelectedId = '';
var gSubCatSelectedId = '';
var gSubCategoryDivId = '';
var gSubCatSelectedName = '';
var gFilteredClientArray = new Array();
var gClientSelectedId = '';
var gIndexProjects = 0;
var gFilteredProjectArray = new Array();
var gProjectSelectedId = '';
var g_wndo;

function Project(N, U, T, D, P, PTArray, I)
{
  this.ProjectName = N;
  this.ProjectId = I;
  this.ImgUrlArray = U;
  this.ImgThumbUrl = T;
  this.TxtDescr = D;
  this.PortfolioLink = P;
  this.vTypeArray = PTArray;  // Might not be an array.  Better double check if projects can have more than one type.
}

function Client(CN, CI, Industry, ProjectArray )
{
  this.ClientId = CI;
  this.ClientName = CN;
  this.ProjectList = ProjectArray; // An Array of projects
  this.vIndustry = Industry;
}

function SubCategory(N, I)
{
  this.SubCatName = N;
  this.SubCatId = I;
}

var NUMPROJECTSTODISPLAY = 40;


// The gSubCatArray is a method to ensure that the ID's are unique.  A naming convention would probably work, but it is theoretically possible that duplicate names could get created as ID's.

var INDUSTRY = 0;
var PROJECTTYPE = 1;
var CASESTUDIES = 2;
var CLIENT = 3;

var gProjectTypeArray = new Array();
var gProjectArray = new Array();
var gClientArray = new Array();

var gSubCatArray = new Array();

gSubCatArray[INDUSTRY] = new Array();  // 0 is SubCat
gSubCatArray[PROJECTTYPE] = new Array();  // 1 is ProjectType

gSubCatArray[INDUSTRY][0] = new SubCategory('Technology', '00Technology');
gSubCatArray[INDUSTRY][1] = new SubCategory('Manufacturing', '01Manufacturing');
gSubCatArray[INDUSTRY][2] = new SubCategory('Engineering', '02Engineering');
gSubCatArray[INDUSTRY][3] = new SubCategory('Non-Profit', '03Non-Profit');
gSubCatArray[INDUSTRY][4] = new SubCategory('Real Estate', '04RealEstate');
gSubCatArray[INDUSTRY][5] = new SubCategory('Healthcare', '05HealthCare');
gSubCatArray[INDUSTRY][6] = new SubCategory('Transportation', '06Transportation');

gSubCatArray[PROJECTTYPE][0] = new SubCategory('Contests', '10Contests');
gSubCatArray[PROJECTTYPE][1] = new SubCategory('Branding', '11Branding');
gSubCatArray[PROJECTTYPE][2] = new SubCategory('Print', '12Print');
gSubCatArray[PROJECTTYPE][3] = new SubCategory('Integrated Campaigns','13IntegratedCampaign');
gSubCatArray[PROJECTTYPE][4] = new SubCategory('Interactive', '14Interactive');
gSubCatArray[PROJECTTYPE][5] = new SubCategory('Messaging', '15Messaging');
gSubCatArray[PROJECTTYPE][6] = new SubCategory('Events', '16Event');
gSubCatArray[PROJECTTYPE][7] = new SubCategory('Channel Marketing', '17ChannelMarketing');
gSubCatArray[PROJECTTYPE][8] = new SubCategory('Video', '18Video');
gSubCatArray[PROJECTTYPE][9] = new SubCategory('Collateral', '19Collateral');
gSubCatArray[PROJECTTYPE][10] = new SubCategory('Photography', '20Photography');
gSubCatArray[PROJECTTYPE][11] = new SubCategory('Product Launches', '21ProductLaunch');
gSubCatArray[PROJECTTYPE][12] = new SubCategory('Advertising', '22Advertising');

//  The following initialization will end up being generated from a database, but for now, it is just hard coded.
//  It initializes a list of Projects first, then initializes a client and adds the Project list to that client.

gClientArray[0] = new Client('Agros', 'Agros', 'Non-Profit');
gClientArray[0].ProjectList = new Array();
gClientArray[0].ProjectList[0] = new Project();
gClientArray[0].ProjectList[0].ProjectName = 'Agros';
gClientArray[0].ProjectList[0].ProjectId = 'Agros';
gClientArray[0].ProjectList[0].ImgUrlArray = ['Portfolio/Agros/Agros.jpg'];
gClientArray[0].ProjectList[0].ImgThumbUrl = 'Portfolio/Agros/Agros_thumb.jpg';
gClientArray[0].ProjectList[0].TxtDescr = '<strong>Business Objective:</strong> Help Agros International advance it&rsquo;s mission of relieving extreme rural and generational poverty in the world.<br><br><strong>Strategy:</strong> Create an event theme, define a unique, memorable attendee experience and drive productive attendance –[those who will donate substantially at the event – both new and long term donors]<br><br><strong>Results:</strong> Record attendance and sustained donations, over 40% from new donors.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Integrated Event Strategy, Thematic creative, Messaging framework, Save the date, Event Invite, Signage, Experiential Journey, Collateral, Presentation/keynote, Center pieces</span>';
gClientArray[0].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[0].ProjectList[0].vTypeArray= ['Messaging', 'Events'];

gClientArray[1] = new Client('AT&amp;T', 'ATT', 'Technology');
gClientArray[1].ProjectList = new Array();
gClientArray[1].ProjectList[0] = new Project();
gClientArray[1].ProjectList[0].ProjectName = 'AT&amp;T';
gClientArray[1].ProjectList[0].ProjectId = 'ATT';
gClientArray[1].ProjectList[0].ImgUrlArray = ['Portfolio/ATT/ATT1.jpg', 'Portfolio/ATT/ATT2.jpg'];
gClientArray[1].ProjectList[0].ImgThumbUrl = 'Portfolio/ATT/ATT_Thumbnail.jpg';
gClientArray[1].ProjectList[0].TxtDescr = '<strong>Business Challenge:</strong> Engage mobile platform developers to attend the AT&amp;T Developer Summit 2010 and motivate them to develop solutions for the AT&amp;T mobile platform.<br><br><strong>Solution:</strong> Develop thematic creative, compelling messaging, and a comprehensive set of resources to raise awareness, attendance and interest in the AT&amp;T business opportunities. Provide onsite support for executive keynotes and diverse Developer Summit activities.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Integrated Event Strategy, Thematic Creative, Messaging Framework, Print and Digital Signage, Postcards, Backstage Pass, 5 Videos, Style Guide, PowerPoint Presentations, Photo/Illustration Library, Show Flow, On-Site Event Management</span>';
gClientArray[1].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[1].ProjectList[0].vTypeArray= ['Messaging', 'Events'];

gClientArray[2] = new Client('Augie Haas', 'AugieHaas', 'Non-Profit');
gClientArray[2].ProjectList = new Array();
gClientArray[2].ProjectList[0] = new Project();
gClientArray[2].ProjectList[0].ProjectName = 'Augie Haas';
gClientArray[2].ProjectList[0].ProjectId = 'AugieHaas';
gClientArray[2].ProjectList[0].ImgUrlArray = ['Portfolio/Augie/AugieHaas.jpg'];
gClientArray[2].ProjectList[0].ImgThumbUrl = 'Portfolio/Augie/Augie_thumb.jpg';
gClientArray[2].ProjectList[0].TxtDescr = '<strong>Business Objective:</strong> Create a brand platform and online presence that will inform, entertain and increase fan interaction.<br><br><strong>Strategy:</strong> Develop a look and feel that reflects Augie’s personality. Create an engaging website that is easy to navigate and easy to update by Augie.<br><br><strong>Results:</strong> Site launched in November 2011<br><br><span class="Deliverables"><strong>Deliverables:</strong> Logo and branding strategy, Messaging framework, Website</span>';
gClientArray[2].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[2].ProjectList[0].vTypeArray= ['Messaging', 'Interactive'];

gClientArray[3] = new Client('Bellevue Downtown Association', 'BDA', 'Non-Profit');
gClientArray[3].ProjectList = new Array();
gClientArray[3].ProjectList[0] = new Project();
gClientArray[3].ProjectList[0].ProjectName = 'Bellevue Downtown Association';
gClientArray[3].ProjectList[0].ProjectId = 'BDA';
gClientArray[3].ProjectList[0].ImgUrlArray = ['Portfolio/BDA/BDA.jpg'];
gClientArray[3].ProjectList[0].ImgThumbUrl = 'Portfolio/BDA/BDA_thumb.jpg';
gClientArray[3].ProjectList[0].TxtDescr = '<strong>Business Challenge:</strong> Bring Bellevue residents together to meet one another, sample foods, beverages, and services and learn more about the benefits of living in downtown Bellevue.<br><br><strong>Solution:</strong> Develop compelling and engaging thematic creative for use on demand generation and event materials that capture the attention of downtown Bellevue residence and motivate them to attend BDA’s inaugural Bellevue Mingle. Include modular assets that enable the BDA to extend theme across all event materials.<br><br><strong>Results:</strong> Over 250 local downtown Bellevue residents attended the Bellevue Mingle, more than doubling the expected attendance and establishing this as annual event for Bellevue in 2011.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Event Poster, Event Flyer, On-site, event pull-up banner</span>';
gClientArray[3].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[3].ProjectList[0].vTypeArray= ['Messaging', 'Events'];

gClientArray[4] = new Client('Boys &amp; Girls Clubs of King County', 'BGCKC', 'Non-Profit');
gClientArray[4].ProjectList = new Array();
gClientArray[4].ProjectList[0] = new Project();
gClientArray[4].ProjectList[0].ProjectName = 'Positive Place';
gClientArray[4].ProjectList[0].ProjectId = 'BGCKC';
gClientArray[4].ProjectList[0].ImgUrlArray = ['Portfolio/BGC/PositivePlace/BGC_Brand_1.jpg', 'Portfolio/BGC/PositivePlace/BGC_Brand_2.jpg'];
gClientArray[4].ProjectList[0].ImgThumbUrl = 'Portfolio/BGC/PositivePlace/BGC_thumb.jpg';
gClientArray[4].ProjectList[0].TxtDescr = '<strong>Business Objective:</strong> Capture the attention and encourage involvement, support, and contributions from a diverse audience to support the mission and vision of the Boys &amp; Girls Clubs.<br><br><strong>Strategy:</strong> Complete a comprehensive rebranding process to ensure concise, audience&mdash;specific messaging and a cohesive visual identity with prescriptive guidance for 13 clubs county wide.<br><br><strong>Results:</strong> Brand rollout and toolkit workshops will begin in 2 weeks with tremendous response and excitement from all club leaders.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Brand strategy, Messaging framework, Visual identity and guidelines, Brand resource toolkit, Brand training, Collateral, Collateral templates, Online resource templates, Website, Website toolkit</span>';
gClientArray[4].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[4].ProjectList[0].vTypeArray = ['Branding', 'Messaging', 'Integrated Campaigns'];

gClientArray[4].ProjectList[1] = new Project();
gClientArray[4].ProjectList[1].ProjectName = 'KidsAuction 2009';
gClientArray[4].ProjectList[1].ProjectId = 'KidsAuction';
gClientArray[4].ProjectList[1].ImgUrlArray = ['Portfolio/BGC/KidsAuction2009/BGC_KidsAuction1.jpg', 'Portfolio/BGC/KidsAuction2009/BGC_KidsAuction2.jpg'];
gClientArray[4].ProjectList[1].ImgThumbUrl = 'Portfolio/BGC/KidsAuction2009/BGC_KidsAuction_thumb.jpg';
gClientArray[4].ProjectList[1].TxtDescr = '<strong>Business Objective:</strong> Generate demand for a major annual fundraiser goal $800,000.<br><br><strong>Strategy:</strong> Leverage new B&amp;GC branding and national Be Campaign messaging. Create a series of  animated video teasers to create buzz and drive attendance.<br><br><strong>Results:</strong> Exceeded attendance goals and generated over $1 million in donations.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Six animated teasers, Event intro video, Event invitations, Event program, Signage, Website promo page, Poster, T-shirt, Demand generation banners</span>';
gClientArray[4].ProjectList[1].PortfolioLink = ''; // No portfolio link in my example
gClientArray[4].ProjectList[1].vTypeArray = ['Events', 'Messaging', 'Integrated Campaigns'];

gClientArray[4].ProjectList[2] = new Project();
gClientArray[4].ProjectList[2].ProjectName = 'KidsAuction 2010';
gClientArray[4].ProjectList[2].ProjectId = 'KidsAuction2010';
gClientArray[4].ProjectList[2].ImgUrlArray = ['Portfolio/BGC/KidsAuction2010/BGC_KA2010_1.jpg', 'Portfolio/BGC/KidsAuction2010/BGC_KA2010_2.jpg'];
gClientArray[4].ProjectList[2].ImgThumbUrl = 'Portfolio/BGC/KidsAuction2010/BGC_KA2010_thumb.jpg';
gClientArray[4].ProjectList[2].TxtDescr = '<strong>Business Objective:</strong> Generate demand for a major annual fundraiser&mdash;goal $800,000.<br><br><strong>Strategy:</strong> Leverage new B&amp;GC branding to create a magical event experience, lighting up the night and the lives of thousands of boys and girls across King County.<br><br><strong>Results:</strong> Exceeded all previous event goals for attendance and revenue, generating over $1.1 Million in donations.<br><br><span class="Deliverables"><strong>Deliverables:</strong> 5 animated teasers invitations, Event intro video, Event invitations [print &amp; digital], Event program, Signage, Website promo page, Poster, T-Shirt, Demand generation banners</span>';
gClientArray[4].ProjectList[2].PortfolioLink = ''; // No portfolio link in my example
gClientArray[4].ProjectList[2].vTypeArray = ['Events', 'Messaging', 'Integrated Campaigns'];

gClientArray[4].ProjectList[3] = new Project();
gClientArray[4].ProjectList[3].ProjectName = 'KidsAuction 2011';
gClientArray[4].ProjectList[3].ProjectId = 'KidsAuction2011';
gClientArray[4].ProjectList[3].ImgUrlArray = ['Portfolio/BGC/KidsAuction2011/BGC_KA2011.jpg'];
gClientArray[4].ProjectList[3].ImgThumbUrl = 'Portfolio/BGC/KidsAuction2011/BGC_KA2011_thumb.jpg';
gClientArray[4].ProjectList[3].TxtDescr = '<strong>Business Objective:</strong> Help Boys &amp; Girls Club raise awareness and drive productive attendance at their largest annual fundraising event.<br><br><strong>Strategy:</strong> Develop  thematic concepts, messaging, and motivational communications to engage audiences and drive attendance. Create event video to celebrate 12yrs of success under current leadership and support optimism for the transition.<br><br><strong>Results:</strong> Record attendance, exceeding revenue goals and standing ovation for 12yr. Retrospective. <br><br><span class="Deliverables"><strong>Deliverables:</strong> Integrated Event Strategy, Thematic creative, Messaging framework, Save the Date, Teaser video, Invitations, Presentations, 12yr. Retrospective video, Post event communications</span>';
gClientArray[4].ProjectList[3].PortfolioLink = ''; // No portfolio link in my example
gClientArray[4].ProjectList[3].vTypeArray = ['Events', 'Messaging', 'Integrated Campaigns'];

gClientArray[4].ProjectList[4] = new Project();
gClientArray[4].ProjectList[4].ProjectName = 'KidsBreakfast 2010';
gClientArray[4].ProjectList[4].ProjectId = 'kb2010';
gClientArray[4].ProjectList[4].ImgUrlArray = ['Portfolio/BGC/KidsBreakfast2010/BGC_KC2010_1.jpg', 'Portfolio/BGC/KidsBreakfast2010/BGC_KC2010_2.jpg'];
gClientArray[4].ProjectList[4].ImgThumbUrl = 'Portfolio/BGC/KidsBreakfast2010/BGC_KB2010_thumb.jpg';
gClientArray[4].ProjectList[4].TxtDescr = '<strong>Business Objective:</strong> Raise awareness, drive attendance and donations for the Boys & Girls Clubs of King County at their annual KidsBreakfast.<br><br><strong>Strategy:</strong> Create a powerful, thematic, branded presence for the KidsBreakfast. Use compelling print and video materials to create an emotional connection with audiences and  motivate them to attend and donate to the Boys &amp; Girls Clubs.<br><br><strong>Results:</strong> Record attendance 1200 (2009 attendance 1000) and donations (target  $400K&ndash;currently at $500K for 2010).<br><br><span class="Deliverables"><strong>Deliverables:</strong> Posters, Invitations, Email, Invitation teaser videos, Table tents and centerpieces, Event Video, Club Overview video, Web assets, Pocket cards, Signage</span>';
gClientArray[4].ProjectList[4].PortfolioLink = ''; // No portfolio link in my example
gClientArray[4].ProjectList[4].vTypeArray = ['Branding', 'Messaging', 'Integrated Campaigns'];

gClientArray[4].ProjectList[5] = new Project();
gClientArray[4].ProjectList[5].ProjectName = 'InfluenceHer';
gClientArray[4].ProjectList[5].ProjectId = 'influenceher';
gClientArray[4].ProjectList[5].ImgUrlArray = ['Portfolio/BGC/InfluenceHer/BGC_InfluenceHer_1.jpg', 'Portfolio/BGC/InfluenceHer/BGC_InfluenceHer_1.jpg'];
gClientArray[4].ProjectList[5].ImgThumbUrl = 'Portfolio/BGC/InfluenceHer/BGC_InfluenceHer_thumb.jpg';
gClientArray[4].ProjectList[5].TxtDescr = '<strong>Business Objective:</strong> Engage prominent King County area women in defining and developing a program to support young girls.<br><br><strong>Strategy:</strong> Define a program name, visual identity, messaging strategy, and related resources to raise awareness of the challenges facing girls, generate demand for inaugural event, and engage and nurture county-wide women leaders in supporting programmatic design and execution. Provide ongoing programmatic vision, engagement, and nurture strategies.<br><br><strong>Results:</strong> Over 85 prominent women from across county attended inaugural event, defining 40+ program/offerings to support InfluenceHer goals. Website/online community to launch Sept. 1, 2010.<br><br><span class="Deliverables"><strong>Deliverables:</strong> 3 invitation postcards, Online invitation with teaser, Website, Teaser video, PowerPoint template, Email, Newsletter, Save the date email</span>';
gClientArray[4].ProjectList[5].PortfolioLink = ''; // No portfolio link in my example
gClientArray[4].ProjectList[5].vTypeArray = ['Branding', 'Messaging', 'Integrated Campaigns'];

gClientArray[5] = new Client('CellNetix', 'CellNetix', 'Healthcare');
gClientArray[5].ProjectList = new Array();
gClientArray[5].ProjectList[0] = new Project();
gClientArray[5].ProjectList[0].ProjectName = 'CellNetix';
gClientArray[5].ProjectList[0].ProjectId = 'CellNetixWeb';
gClientArray[5].ProjectList[0].ImgUrlArray = ['Portfolio/CellNetix/CellNetix_Website/CellNetix_Panel1.jpg'];
gClientArray[5].ProjectList[0].ImgThumbUrl = 'Portfolio/CellNetix/CellNetix_Website/CellNetix_thumb.jpg';
gClientArray[5].ProjectList[0].TxtDescr = '<strong>Business Objective:</strong> Develop a relevant, audience-segmented website.<br><br><strong>Strategy:</strong> Develop an easy-to-navigate site that reflects the company&rsquo;s unique personality, clearly articulates the organization’s breadth of talent, state-of-the-art technology, and broad array of services to an extremely diverse array of users, from leading local and nationally renowned physicians and medical teams to the lay public seeking more information about their disease or diagnosis.<br><br><strong>Results:</strong> Increased site traffic, driving extraordinary media coverage, supporting recruitment of highly talented team members, organizational acquisitions, and expansion of services.<br /><br />Average page views/visit = 5<br />Average time on site: 3:41<br />Approximately 1,200 visits/month<br />First-time visitors: 60%<br><br><span class="Deliverables"><strong>Deliverables:</strong> Website design, site architecture, UI design, content management, site metrics, audience engagement strategy, content management system</span>';
gClientArray[5].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[5].ProjectList[0].vTypeArray = ['Interactive'];

gClientArray[6] = new Client('Dell', 'Dell', 'Technology');
gClientArray[6].ProjectList = new Array();
gClientArray[6].ProjectList[0] = new Project();
gClientArray[6].ProjectList[0].ProjectName = 'Fast Servers&mdash;Fast Sales';
gClientArray[6].ProjectList[0].ProjectId = 'FastServers';
gClientArray[6].ProjectList[0].ImgUrlArray = ['Portfolio/Dell/Dell.jpg'];
gClientArray[6].ProjectList[0].ImgThumbUrl = 'Portfolio/Dell/Dell_thumb.jpg';
gClientArray[6].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong> Drive sales of Microsoft and Dell server products in the small and midmarket segments.<br><br><strong>Strategy:</strong> Develop a channel marketing incentive program, create awareness with select channel resellers, and provide a series of sales tools to resellers.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Campaign strategy, To channel communications, Partner-nurturing communications Strategy, Partner to customer sales tools for print and online, Campaign look and feel, Campaign resources</span>';
gClientArray[6].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[6].ProjectList[0].vTypeArray = ['Integrated Campaigns', 'Messaging', 'Interactive'];

gClientArray[6].ProjectList[1] = new Project();
gClientArray[6].ProjectList[1].ProjectName = 'Dell Latitude Sales Accelerator Campaign';
gClientArray[6].ProjectList[1].ProjectId = 'latitude';
gClientArray[6].ProjectList[1].ImgUrlArray = ['Portfolio/Dell/Dell_Latitude_1.jpg', 'Portfolio/Dell/Dell_Latitude_2.jpg'];
gClientArray[6].ProjectList[1].ImgThumbUrl = 'Portfolio/Dell/Dell_Latitude_thumb.jpg';
gClientArray[6].ProjectList[1].TxtDescr = '<strong>Business Objective: </strong> Drive channel sales of Dell&rsquo;s new line of Latitude laptop PC&rsquo;s.<br><br><strong>Strategy:</strong> Develop a comprehensive to- and through-partner campaign that informs and educates the partners and also enables them to market and sell with co-branded, customizable collateral and web resources. Resellers also received cash incentives through this campaign engagement.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Campaign theme, messaging, and positioning the value proposition for the partner. Partner training and readiness materials, campaign microsite design, email templates, ads and presentation materials.</span>';
gClientArray[6].ProjectList[1].PortfolioLink = ''; // No portfolio link in my example
gClientArray[6].ProjectList[1].vTypeArray = ['Integrated Campaigns', 'Messaging', 'Interactive'];

gClientArray[7] = new Client('GGA', 'GGA', 'Engineering');
gClientArray[7].ProjectList = new Array();
gClientArray[7].ProjectList[0] = new Project();
gClientArray[7].ProjectList[0].ProjectName = 'Gerald Gardner Associates';
gClientArray[7].ProjectList[0].ProjectId = 'GeraldGardnerAssociates';
gClientArray[7].ProjectList[0].ImgUrlArray = ['Portfolio/Gerald_Gardner_Associates/GGA/GGA_Panel1.jpg', 'Portfolio/Gerald_Gardner_Associates/GGA/GGA_Panel2.jpg', 'Portfolio/Gerald_Gardner_Associates/GGA/GGA_Panel3.jpg'];
gClientArray[7].ProjectList[0].ImgThumbUrl = 'Portfolio/Gerald_Gardner_Associates/GGA/GGA_thumb.jpg';
gClientArray[7].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Client wants to expand business volume and attract more complex projects.<br><br><strong>Strategy: </strong>Conduct a branding process to define a clear brand strategy, messaging framework, and visual identity, elevating the company image. Develop a new website segmented by solution type with relevant case studies and SEO. Create demand generation materials that can be easily modified for repeat use.<br><br><strong>Results: </strong>Demand generation campaigns resulted in increased inspection work. Website and case studies helped secure several complex projects. SEO drove online inquiries.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Brand strategy, Messaging framework, Visual identity, Logo design, Business package, Collateral, Website, Demand generation</span>';
gClientArray[7].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[7].ProjectList[0].vTypeArray = ['Branding', 'Integrated Campaigns', 'Interactive'];

gClientArray[8] = new Client('Harris Supply Solutions', 'HarrisSupplySolutions', 'Manufacturing');
gClientArray[8].ProjectList = new Array();
gClientArray[8].ProjectList[0] = new Project();
gClientArray[8].ProjectList[0].ProjectName = 'Harris Supply Solutions Inc.';
gClientArray[8].ProjectList[0].ProjectId = 'Harris_Supply_Solutions';
gClientArray[8].ProjectList[0].ImgUrlArray = ['Portfolio/Harris_Supply_Solutions/HarrisSupply/Harris_panel1.jpg', 'Portfolio/Harris_Supply_Solutions/HarrisSupply/Harris_panel2.jpg', 'Portfolio/Harris_Supply_Solutions/HarrisSupply/Harris_panel3.jpg'];
gClientArray[8].ProjectList[0].ImgThumbUrl = 'Portfolio/Harris_Supply_Solutions/HarrisSupply/HarrisSupply_thumb.jpg';
gClientArray[8].ProjectList[0].TxtDescr = 'A new national distributor of steel and concrete products, Harris Supply Solutions was looking for a capable partner to help introduce them to the market. They came to Lionfish and found a partner that excels at building a brand from the ground up. To construct a complete corporate branding and visual identity package, we started at ground zero with a competitive analysis to learn how and where the brand fit in its industry. We then developed a messaging framework as our solid foundation on which to build a strong brand. Next, our designers set to work to create a visual brand that identified Harris as a strong, substantial leader in the steel/concrete industry. Today, built atop the strength of a solid underlying structure, Harris Supply Solutions rely on Lionfish to help them sustain a durable and strong presence in the market.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Competitive Analysis, Messaging Framework, Brand Strategy, Visual Brand Identity, Logo Design, Newsletter, Web Site, Event and Booth Designs, Logo Wear, Marketing Collateral</span>';
gClientArray[8].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[8].ProjectList[0].vTypeArray = ['Branding', 'Interactive', 'Messaging'];

gClientArray[9] = new Client('HP', 'HP', 'Non-Profit');
gClientArray[9].ProjectList = new Array();
gClientArray[9].ProjectList[0] = new Project();
gClientArray[9].ProjectList[0].ProjectName = 'HP Frontline Partnership';
gClientArray[9].ProjectList[0].ProjectId = 'HPFrontline';
gClientArray[9].ProjectList[0].ImgUrlArray = ['Portfolio/Microsoft/HP/HP_Frontline_1.jpg', 'Portfolio/Microsoft/HP/HP_Frontline_2.jpg'];
gClientArray[9].ProjectList[0].ImgThumbUrl = 'Portfolio/Microsoft/HP/HP_Frontline_thumb.jpg';
gClientArray[9].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Raise visibility, awareness, and audience engagement with channel partners who provide joint Microsoft and HP solutions.<br><br><strong>Strategy: </strong>Develop a visual look and feel and a cohesive set of print and online resources to support joint Microsoft/HP partner solution providers and their customers.<br><br><strong>Results: </strong><br>Cohesive, integrated visual identity, messaging, and online distribution/communications portal providing up-to-date information and resources to support joint Microsoft/HP partners and their customers.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Customer and partner portals, Content management solution, Newsletter design and execution, Design and copywriting, Secure login, Content delivery, Resources, Partner spotlight, Collateral design and development, Program launch event</span>';
gClientArray[9].ProjectList[0].vTypeArray = ['Messaging', 'Events'];

gClientArray[10] = new Client('Incipio', 'Incipio', 'Non-Profit');
gClientArray[10].ProjectList = new Array();
gClientArray[10].ProjectList[0] = new Project();
gClientArray[10].ProjectList[0].ProjectName = 'Incipio';
gClientArray[10].ProjectList[0].ProjectId = 'IncipioProj';
gClientArray[10].ProjectList[0].ImgUrlArray = ['Portfolio/Incipio/Incipio/Incipio1.jpg', 'Portfolio/Incipio/Incipio/Incipio2.jpg'];
gClientArray[10].ProjectList[0].ImgThumbUrl = 'Portfolio/Incipio/Incipio/Incipio_thumb.jpg';
gClientArray[10].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong><ul><li>Create brand strategy, positioning, and visual identity for a complex ecosystem of audiences</li><li>Conduct market introduction of the non-profit youth servies agency</li></ul><br><br><strong>Strategy: </strong>Utilizing survey and interview input, perform a landscape analysis, develop a brand strategy, messaging framework, and visual identity to support program launch and fundraising efforts.<br><br><strong>Results: </strong>Highly successful fundraising and community support on launch.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Brand strategy, Messaging framework, Visual identity, Logo design, Business package, Collateral, Launch event, Website</span>';
gClientArray[10].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[10].ProjectList[0].vTypeArray = ['Branding', 'Messaging', 'Integrated Campaigns'];

gClientArray[11] = new Client('Infusion', 'Infusion', 'Food');
gClientArray[11].ProjectList = new Array();
gClientArray[11].ProjectList[0] = new Project();
gClientArray[11].ProjectList[0].ProjectName = 'Infusion';
gClientArray[11].ProjectList[0].ProjectId = 'InfusionProj';
gClientArray[11].ProjectList[0].ImgUrlArray = ['Portfolio/Infusion/Infusion/Infusion.jpg'];
gClientArray[11].ProjectList[0].ImgThumbUrl = 'Portfolio/Infusion/Infusion/Infusion_thumb.jpg';
gClientArray[11].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Start-up organization needed a professional look, messaging and positioning, and an e-commerce website.<br><br><strong>Strategy: </strong>Define a clear brand strategy, messaging framework, and visual identity that reflects the quality product and differentiates them in a saturated and competitive market. Develop a new website with SEO, packaging, and POS materials, and a complete product image library. Create awareness through a launch event in Las Vegas.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Company name, Brand strategy, Messaging framework, Visual identity, Logo design, Business package, Collateral, Packaging design, E-commerce website, Product photography, Product launch</span>';
gClientArray[11].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[11].ProjectList[0].vTypeArray = ['Branding', 'Messaging', 'Interactive'];

gClientArray[12] = new Client('JTAG', 'JTAG', 'Technology');
gClientArray[12].ProjectList = new Array();
gClientArray[12].ProjectList[0] = new Project();
gClientArray[12].ProjectList[0].ProjectName = 'JTAG';
gClientArray[12].ProjectList[0].ProjectId = 'JTAG';
gClientArray[12].ProjectList[0].ImgUrlArray = ['Portfolio/JTAG/JTAG.jpg'];
gClientArray[12].ProjectList[0].ImgThumbUrl = 'Portfolio/JTAG/JTAG_Thumbnail.jpg';
gClientArray[12].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong> Refresh the corporate brand and messaging to help JTAG compete more effectively in their global markets.<br><br><strong>Strategy: </strong>Based on research, interviews, and analysis, develop a corporate brand strategy and visual identity that effectively represents JTAG and leverage it across the corporate marketing materials in print and online.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Brand strategy, Messaging framework, Visual identity, Logo design, Business package, Collateral, Website, Photo library</span>';
gClientArray[12].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[12].ProjectList[0].vTypeArray = ['Branding', 'Messaging', 'Interactive'];

gClientArray[13] = new Client('Lighthouse', 'Lighthouse', 'Technology');
gClientArray[13].ProjectList = new Array();
gClientArray[13].ProjectList[0] = new Project();
gClientArray[13].ProjectList[0].ProjectName = 'Lighthouse';
gClientArray[13].ProjectList[0].ProjectId = 'LighthouseProj';
gClientArray[13].ProjectList[0].ImgUrlArray = ['Portfolio/Lighthouse/Lighthouse/Lighthouse_Panel1.jpg', 'Portfolio/Lighthouse/Lighthouse/Lighthouse_Panel2.jpg'];
gClientArray[13].ProjectList[0].ImgThumbUrl = 'Portfolio/Lighthouse/Lighthouse/Lighthouse_thumb.jpg';
gClientArray[13].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong> Client wanted to expand business volume and attract more long-term relationships with more sophisticated IT needs.<br><br><strong>Strategy: </strong>Conduct a branding exercise to define a clear brand strategy, messaging framework, and visual identity, elevating the company image. Develop a new website segmented by service offers and SEO. Create demand generation materials that can be easily modified for repeat use.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Brand strategy, Messaging framework, Visual identity, Logo design, Business package, Collateral, Website</span>';
gClientArray[13].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[13].ProjectList[0].vTypeArray = ['Branding'];

gClientArray[14] = new Client('Microsoft', 'Microsoft', 'Technology');
gClientArray[14].ProjectList = new Array();
gClientArray[14].ProjectList[0] = new Project();
gClientArray[14].ProjectList[0].ProjectName = 'Developer &amp; Platform Evangelism';
gClientArray[14].ProjectList[0].ProjectId = 'DevPlatformEvangelism';
gClientArray[14].ProjectList[0].ImgUrlArray = ['Portfolio/Microsoft/Devloper_Platform_Evangelism/Evangilism.jpg'];
gClientArray[14].ProjectList[0].ImgThumbUrl = 'Portfolio/Microsoft/Devloper_Platform_Evangelism/Evangilism_thumb.jpg';
gClientArray[14].ProjectList[0].TxtDescr = 'It\'s no mystery why Lionfish was asked to drive evangelism for the Developer and Platform Evangelism Program at Microsoft. They knew they needed solid creative that raised awareness&mdash;as well as excitement. The sleuth-y contest we developed dramatically exceeded our client\'s expectations, with posters that almost immediately became collectors\' items as the audience searched for clues hidden in print, online, and in videos. Breaking the code qualified them to win a Windows Media Center. You don\'t have to be a genius to figure out why this campaign worked: a great client, a compelling challenge, smart talent like Einstein, Sherlock, and da Vinci, and of course rock solid creative (but that\'s our secret).<br><br><span class="Deliverables"><strong>Deliverables: </strong>Concept Development, Contest Design, Poster Series, Portal Design, Online Ads, Videos</span>';
gClientArray[14].ProjectList[0].vTypeArray = ['Contests'];

gClientArray[14].ProjectList[1] = new Project();
gClientArray[14].ProjectList[1].ProjectName = 'Experience Windows';
gClientArray[14].ProjectList[1].ProjectId = 'WLEP';
gClientArray[14].ProjectList[1].ImgUrlArray = ['Portfolio/Microsoft/Windows_Live_Exp_Pack/WinLive_ExpPack_1.jpg', 'Portfolio/Microsoft/Windows_Live_Exp_Pack/WinLive_ExpPack_2.jpg'];
gClientArray[14].ProjectList[1].ImgThumbUrl = 'Portfolio/Microsoft/Windows_Live_Exp_Pack/WinLiveExpPack_Thumbnail.jpg';
gClientArray[14].ProjectList[1].TxtDescr = '<strong>Business Challenge:</strong> Reinforce and fuel Windows consumers\' already positive perceptions and interest in Windows, strengthening brand loyalty.<br><br><strong>Approach:</strong> Develop a rich, comprehensive suite of personalized and customizable Messenger theme pack elements and Windows 7 theme backgrounds and screensavers in a Windows &lsquo;Theme Pack&rsquo;, showcasing positive relationship between Windows 7 and Windows Live. Collaborate with dev team to deliver the campaign experience via an online portal, localized and distributed to consumers in 46 countries.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Customizable Avatars, 4 Thematic Destination Packs with screensavers, emoticons, winks, digital display picks, and Windows desktop creative, UI Design for Tool, Landing Page Promo, Demand Generation Materials, Implementation Guide</span>';
gClientArray[14].ProjectList[1].vTypeArray = ['Interactive', 'Video', 'Photography'];

gClientArray[14].ProjectList[2] = new Project();
gClientArray[14].ProjectList[2].ProjectName = 'Expression Encoder';
gClientArray[14].ProjectList[2].ProjectId = 'expression';
gClientArray[14].ProjectList[2].ImgUrlArray = ['Portfolio/Microsoft/EE/Expressions_1.jpg', 'Portfolio/Microsoft/EE/Expressions_2.jpg'];
gClientArray[14].ProjectList[2].ImgThumbUrl = 'Portfolio/Microsoft/EE/Expressions_thumb.jpg';
gClientArray[14].ProjectList[2].TxtDescr = '<strong>Business Objective:</strong> Generate awareness and sales leads for the Microsoft encoding/transcoding product Expression Encoder 4 Pro, recently made available as a standalone SKU.<br><br><strong>Strategy:</strong> Create  lead generation campaign and collateral to drive pipeline growth.  Develop a thematic creative approach and value-based messaging and apply to series of deliverables that drive a prospect to a campaign landing page where they submit their info. Version creative for Expression Studio launch.<br><br><strong>Results:</strong> Campaign launching January 2010.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Thematic creative, HTML email, Campaign landing page, Online ad series, Drop card, Sales sheet, Print ad, Media plan</span>';
gClientArray[14].ProjectList[2].vTypeArray = ['Interactive', 'Messaging'];

gClientArray[14].ProjectList[3] = new Project();
gClientArray[14].ProjectList[3].ProjectName = 'FUEL';
gClientArray[14].ProjectList[3].ProjectId = 'FUEL';
gClientArray[14].ProjectList[3].ImgUrlArray = ['Portfolio/Microsoft/FUEL/FUEL_panel1.jpg'];
gClientArray[14].ProjectList[3].ImgThumbUrl = 'Portfolio/Microsoft/FUEL/FUEL_thumb.jpg';
gClientArray[14].ProjectList[3].TxtDescr = '<strong>Business Objective: </strong>Help re-energize the Microsoft field teams and motivate them to sell Windows Vista.<br><br><strong>Strategy: </strong>Based on field lead referrals, create day-in-the life photo series, case study videos, and a rich collection of customizable, scenario-based vehicles that showcase Windows Vista Heroes from 21 countries.<br><br><strong>Results: </strong>High visibility at MGX, in key notes, and event signage. Dramatic increase in field excitement and willingness to evangelize Windows Vista, providing solid case studies, best practices, and resources that helped drive sales and enabled multiple sub campaigns to be executed with F.U.E.L resources.F.U.E.L talk show breakout session rated in top five of all MGX sessions.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Define personas/environments, campaign strategy, creative thematic, collateral, banners, poster series, scratch cards, e-mail templates, desktop background, booth creative, chair drop CD wallet, man on the street video, postcard, banners, curtain warmer, pocket cards, F.U.E.L. talk show</span>';
gClientArray[14].ProjectList[3].PortfolioLink = ''; // No portfolio link in my example
gClientArray[14].ProjectList[3].vTypeArray = ['Integrated Campaigns'];

gClientArray[14].ProjectList[4] = new Project();
gClientArray[14].ProjectList[4].ProjectName = 'Get Real Photo Contest';
gClientArray[14].ProjectList[4].ProjectId = 'GetRealPhotoContest';
gClientArray[14].ProjectList[4].ImgUrlArray = ['Portfolio/Microsoft/Get_Real_Photo_Contest/GetRealPhotoContest.jpg'];
gClientArray[14].ProjectList[4].ImgThumbUrl = 'Portfolio/Microsoft/Get_Real_Photo_Contest/GetRealPhoto_Contest_thumb.jpg';
gClientArray[14].ProjectList[4].TxtDescr = '<strong>Business Objective: </strong>When Microsoft realized that not enough Hotmail users were creating Windows Live Spaces, they asked Lionfish to help raise awareness and generate online traffic.<br><br><strong>Strategy: </strong>Create buzz with an online competition requiring participants to have a Windows Live Space, from which they could upload photos and enter to win big prizes!<br><br><strong>Results: </strong><br>360 million impressions<br />Over 1.7 million page views and  900,000 visitors<br />Contest exceeded goal by 584%<br><br><span class="Deliverables"><strong>Deliverables: </strong>Flash and HTML contest website, Demand generation web banners, and buttons, Online ads/emails/newsletters, Online media strategy/planning/buy/tracking/performance metrics</span>';
gClientArray[14].ProjectList[4].vTypeArray = ['Contests'];

/*gClientArray[14].ProjectList[5] = new Project();
gClientArray[14].ProjectList[5].ProjectName = 'Getronics';
gClientArray[14].ProjectList[5].ProjectId = 'Getronics';
gClientArray[14].ProjectList[5].ImgUrlArray = ['Portfolio/Microsoft/Getronics/Getronics_panel1.jpg'];
gClientArray[14].ProjectList[5].ImgThumbUrl = 'Portfolio/Microsoft/Getronics/Getronics_thumb.jpg';
gClientArray[14].ProjectList[5].TxtDescr = 'Creating international buzz for a Belgium-based technology firm in Bangkok... why not? Getronics, a communications and information technology leader contacted Lionfish to develop a communications strategy for a global business summit. First, they wanted to encourage participation in break-out sessions at the conference. Subsequently, they wanted to generate discussions with potential customers about their rapid-deployment system. In reply, Lionfish defined their messaging, created an engaging show theme, and developed a strategy for communicating with potential clients before/during/and after the event to capitalize on leads and answer questions. It worked, and because of the collaborative relationship we nurtured, Lionfish was later engaged once again to help develop a local event based in Redmond between Getronics and Microsoft&mdash;bringing the international buzz back home.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Creative Event Theme, Messaging, Engagement Strategy, Signage, Invitations, Gift Pack</span>';
gClientArray[14].ProjectList[5].vTypeArray = ['Messaging', 'Events'];*/

gClientArray[14].ProjectList[5] = new Project();
gClientArray[14].ProjectList[5].ProjectName = 'Imagine Cup';
gClientArray[14].ProjectList[5].ProjectId = 'imaginecup';
gClientArray[14].ProjectList[5].ImgUrlArray = ['Portfolio/Microsoft/ImagineCup/IC_1.jpg', 'Portfolio/Microsoft/ImagineCup/IC_2.jpg'];
gClientArray[14].ProjectList[5].ImgThumbUrl = 'Portfolio/Microsoft/ImagineCup/IC_thumb.jpg';
gClientArray[14].ProjectList[5].TxtDescr = '<strong>Business Objective: </strong>Increase Imagine Cup registration of students at select partner colleges and universities.<br><br><strong>Strategy: </strong> Create the Imagine Cup Bonus Round online contest and demand generation campaign, targeting students at select set of community colleges, technical schools and universities. Students register for the Bonus Round and a chance to win prizes, as well as automatic Imagine Cup entry. Engage faculty and provide resources to help drive registration and reap rewards. <br><br><strong>Results: </strong>Over 1,000 students registered 2 months into the Bonus Round contest. Approximately 2,000 participating schools.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Channel engagement strategy, Student and campus contest: Contest framework, Contest theme, Registration guidelines, School leaderboard, Ongoing registrant tracking. Engagement resources: email template and copy, for student and faculty, Pocket guide/QRC /tips and tricks, Campus poster, FAQs for student and faculty, Web banners, Prize Acquisition and management, Ongoing reports and analytics.</span>';
gClientArray[14].ProjectList[5].vTypeArray = ['Integrated Campaigns', 'Interactive', 'Contests'];

gClientArray[14].ProjectList[6] = new Project();
gClientArray[14].ProjectList[6].ProjectName = 'Microsoft Dynamics Community';
gClientArray[14].ProjectList[6].ProjectId = 'MicrosoftDynamicsCommunity';
gClientArray[14].ProjectList[6].ImgUrlArray = ['Portfolio/Microsoft/MS_Dynamics_Community/MS_Dyn_Comm.jpg'];
gClientArray[14].ProjectList[6].ImgThumbUrl = 'Portfolio/Microsoft/MS_Dynamics_Community/MS_Dyn_Comm_thumb.jpg';
gClientArray[14].ProjectList[6].TxtDescr = '<strong>Business Object: </strong>Drive awareness and engagement in the Microsoft Dynamics Community Portal. Goal: 10,000 members in 90 days.<br><br><strong>Strategy: </strong>Develop a contest that creates buzz, generates excitement, supports viral demand generation, and motivates audiences to engage in the contest, which required participants become members of the community before they could play.<br><br><strong>Results: </strong>10,000 members registered in 90 days.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Campaign strategy, Campaign creative, Demand generation, Online contest, Viral engagement, Event strategies, Secure and distribute prizes</span><br><br><table cellpadding="0" cellspacing="0" border="0"><tr><td valign="center"><a class="GoDeeper" href="ResultsMSDynamics.html">Go Deeper</a></td><td valign="center">&nbsp;</td><td><a class="GoDeeper" href="ResultsMSDynamics.html"><img src="Images/ArrowGoDeeper.gif" alt="Go Deeper" width="25" height="25" border="0" /></a></td></tr></table>';
gClientArray[14].ProjectList[6].vTypeArray = ['Integrated Campaigns', 'Interactive', 'Contests'];

gClientArray[14].ProjectList[7] = new Project();
gClientArray[14].ProjectList[7].ProjectName = 'Microsoft Dynamics Competitive Recruit';
gClientArray[14].ProjectList[7].ProjectId = 'MicrosoftDynamicscomp';
gClientArray[14].ProjectList[7].ImgUrlArray = ['Portfolio/Microsoft/Dynamics_Competitive_Recruit/DynCompRecruit_1.jpg', 'Portfolio/Microsoft/Dynamics_Competitive_Recruit/DynCompRecruit_2.jpg', 'Portfolio/Microsoft/Dynamics_Competitive_Recruit/DynCompRecruit_3.jpg'];
gClientArray[14].ProjectList[7].ImgThumbUrl = 'Portfolio/Microsoft/Dynamics_Competitive_Recruit/DynCompRecruit_Thumb.jpg';
gClientArray[14].ProjectList[7].TxtDescr = '<strong>Business Object: </strong>Recruit companies who currently sell competitive products to become Microsoft Dynamics partners.<br><br><strong>Strategy: </strong>Develop an integrated campaign using key differentiators, targeted incentives and a multi-touch strategy to engage and nurture audiences to expand their product offerings to include Microsoft Dynamics.<br><br><strong>Results: </strong>Initial campaign results:<br>target: 150 partner organizations<br>50% response<br>30% conversion<br><br><span class="Deliverables"><strong>Deliverables: </strong>SAGE: Offer card, PowerPoint template, Sticker. SAP: Emergency roadside kit with. GPS offer card: Nurture email, PowerPoint template, SalesForce/SalesLogic: Postcard, PowerPoint template, Sticker. WPC: Offer card, Flyer, Sticker.</span>';
gClientArray[14].ProjectList[7].vTypeArray = ['Messaging', 'Events'];

gClientArray[14].ProjectList[8] = new Project();
gClientArray[14].ProjectList[8].ProjectName = 'Microsoft Dynamics CRM Launch';
gClientArray[14].ProjectList[8].ProjectId = 'MSDynamicsCRMLaunch11';
gClientArray[14].ProjectList[8].ImgUrlArray = ['Clients/slides/images/CRM_5_Launch_1.jpg', 'Clients/slides/images/CRM_5_Launch_2.jpg', 'Clients/slides/images/CRM_5_Launch_3.jpg'];
gClientArray[14].ProjectList[8].ImgThumbUrl = 'Portfolio/Microsoft/MS_Dynamics_CRM_Launch/CRM_5_Launch_thumb.jpg';
gClientArray[14].ProjectList[8].TxtDescr = '<strong>Business Objective: </strong>Drive worldwide customer awareness of and partner engagement with the launch of newest iteration of Microsoft customer relationship management software, Microsoft Dynamics CRM 2011.<br><br><strong>Strategy: </strong>Develop a unique visual execution of the Microsoft Dynamics CRM brand and leverage to create a series of easily localized product collateral templates, customer evidence, videos and animations, and demand generation resources for use in launch event and marketing worldwide. Includes curtain warmers, event videos for CEO keynote.<br><br><strong>Results: </strong>Assets and deliverables used in launch marketing worldwide. Initial partner readiness events dramatically exceeded attendance targets and were consistently standing room-only. Customer events begin January 2011.<br><br><strong>Videos: </strong><ul style="margin-top: 3px;"><li><a href="video.html?client=ms&video=crm_launch_mp_connected">Connected</a></li><li><a href="video.html?client=ms&video=crm_launch_mp_familiar">Familiar</a></li><li><a href="video.html?client=ms&video=crm_launch_mp_intelligent">Intelligent</a></li><li><a href="video.html?client=ms&video=crm_launch_mp_pictionary">Pictionary</a></li><li><a href="video.html?client=ms&video=crm_launch_mp_spotlight">Product Spotlight</a></li><li><a href="video.html?client=ms&video=crm_launch_mp_keynote">Steve Ballmer&rsquo;s Keynote Intro</a></li></ul><br><span class="Deliverables"><strong>Deliverables: </strong>Visual identity, Style guide, Image library, PowerPoint template, Email template, Product document templates, Web assets, Poster, Sizzle reel animation, Product spotlight video, Viral promo animations, Curtain warmer, Event invitation, Customer showcase brochure</span>';
gClientArray[14].ProjectList[8].vTypeArray = ['Integrated Campaigns', 'Interactive', 'Product Launch'];

/*gClientArray[14].ProjectList[11] = new Project();
gClientArray[14].ProjectList[11].ProjectName = 'Microsoft Dynamics Global Brand Rollout';
gClientArray[14].ProjectList[11].ProjectId = 'MSDynamicsGBR';
gClientArray[14].ProjectList[11].ImgUrlArray = ['Portfolio/Microsoft/GBR/Dyn_BrandInABox_1.jpg', 'Portfolio/Microsoft/GBR/Dyn_BrandInABox_2.jpg'];
gClientArray[14].ProjectList[11].ImgThumbUrl = 'Portfolio/Microsoft/GBR/Dyn_BrandInABox_Thumb.jpg';
gClientArray[14].ProjectList[11].TxtDescr = '<strong>Business Objective: </strong>SIntroduction and adoption of the new Microsoft Dynamics visual identity to a global sales and marketing team.<br><br><strong>Strategy: </strong>Develop a &ldquo;brand builder&rdquo; toolkit with a &ldquo;blueprint&rdquo; for building brand momentum. Include incentive program to complete steps in the blueprint and enter to win. Include information puzzle to reinforce key messages and brand guidelines.<br><br><strong>Results: </strong>Successfully engaged 100% of the marketing teams worldwide, motivating them to introduce the new brand within their individual regions.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Campaign design, Contest execution strategy, Kit development, Collateral, Messaging cube design, Copywriting, Blueprint for building a brand design, Posters</span>';
gClientArray[14].ProjectList[11].vTypeArray = ['Integrated Campaigns', 'Interactive', 'Product Launch'];*/

gClientArray[14].ProjectList[9] = new Project();
gClientArray[14].ProjectList[9].ProjectName = 'Microsoft Dynamics Walk of Fame';
gClientArray[14].ProjectList[9].ProjectId = 'MSDynamicsWOF';
gClientArray[14].ProjectList[9].ImgUrlArray = ['Portfolio/Microsoft/WOF/WOF_1.jpg', 'Portfolio/Microsoft/WOF/WOF_2.jpg'];
gClientArray[14].ProjectList[9].ImgThumbUrl = 'Portfolio/Microsoft/WOF/WOF_thumb.jpg';
gClientArray[14].ProjectList[9].TxtDescr = '<strong>Business Objective: </strong>Enable two separate business groups to exploit latent sales opportunities.<br><br><strong>Strategy: </strong>Through an effective chain of referrals, new leads in the enterprise business segment are rewarded by a progressively higher level of game and prize opportunity.The site leveraged the newest interactive products from Microsoft: Expression Blend and Silverlight.<br><br><strong>Results: </strong>Combined 459 ERP and CRM opportunities in 6 months representing a pipeline value of $60M+<br><br><span class="Deliverables"><strong>Deliverables: </strong>Campaign strategy, Creative thematic solution, Contest, prize framework, and fulfillment, Site Development, Tracking and reporting</span>';
gClientArray[14].ProjectList[9].vTypeArray = ['Integrated Campaigns', 'Interactive', 'Contests'];

gClientArray[14].ProjectList[10] = new Project();
gClientArray[14].ProjectList[10].ProjectName = 'Microsoft Partner Program Brand';
gClientArray[14].ProjectList[10].ProjectId = 'MsPartnerProgramBrand';
gClientArray[14].ProjectList[10].ImgUrlArray = ['Portfolio/Microsoft/MS_Partner_Program/MSPP_1.jpg', 'Portfolio/Microsoft/MS_Partner_Program/MSPP_2.jpg'];
gClientArray[14].ProjectList[10].ImgThumbUrl = 'Portfolio/Microsoft/MS_Partner_Program/MSPP_thumb.jpg';
gClientArray[14].ProjectList[10].TxtDescr = 'Who better to put a fresh face on the Microsoft Partner Program than the visual designers and creatives at Lionfish? Building on the success of the 2004 Microsoft Partner Program visual identity we developed, we focused our attention on enhanced communication clarity and a consistent partner experience&mdash;developing new visual elements, standardized naming and titling taxonomies, and a series of communication vehicle templates for worldwide use. The result? Enthusiastic partners, happy clients, and clear communication&mdash;an all-around powerful partnership.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Program Messaging, Positioning, Visual Identity</span>';
gClientArray[14].ProjectList[10].vTypeArray = ['Branding'];

gClientArray[14].ProjectList[11] = new Project();
gClientArray[14].ProjectList[11].ProjectName = 'Microsoft Store';
gClientArray[14].ProjectList[11].ProjectId = 'MSStore';
gClientArray[14].ProjectList[11].ImgUrlArray = ['Portfolio/Microsoft/Store/MicrosoftStore.jpg'];
gClientArray[14].ProjectList[11].ImgThumbUrl = 'Portfolio/Microsoft/Store/MicrosoftStore_thumb.jpg';
gClientArray[14].ProjectList[11].TxtDescr = '<strong>Business Objective: </strong>Develop a way to raise internal awareness and drive traffic to the new Microsoft Store.<br><br><strong>Strategy: </strong>Develop an online contest and demand generation resources that cut through the on-campus clutter to capture the attention of the broad employee base and drive them to the online contest and the Microsoft Store.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Contest strategy, Contest site, Posters, Web ads/banners, Guerrilla demand generation shopping carts</span>';
gClientArray[14].ProjectList[11].vTypeArray = ['Interactive', 'Product Launch', 'Contests'];

gClientArray[14].ProjectList[12] = new Project();
gClientArray[14].ProjectList[12].ProjectName = 'MOST';
gClientArray[14].ProjectList[12].ProjectId = 'MOST';
gClientArray[14].ProjectList[12].ImgUrlArray = ['Portfolio/Microsoft/MOST/MOST_Web1.jpg', 'Portfolio/Microsoft/MOST/MOST_Web2.jpg'];
gClientArray[14].ProjectList[12].ImgThumbUrl = 'Portfolio/Microsoft/MOST/MOST_thumb.jpg';
gClientArray[14].ProjectList[12].TxtDescr = '<strong>Business Objective:</strong> Raise awareness and motivate internal audiences, particularly those with responsibility for security programs, to utilize the available resources to drive security awareness and business goals.<br><br><strong>Strategy: </strong> Develop a rich, thematic campaign that generates excitement and buzz, raises awareness of key security resources through an online contest and portal, and encourages audiences to utilize available resources and share best practices that help increase security awareness and safe computing.<br><br><strong>Results:</strong> 75 official entries in 8 weeks receiving more than 10,000 votes; event and market buzz and media attention, including .NET Rocks and Channel 9 interviews.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Campaign engagement, launch, and sustain strategy, Website and contest portal, Animated teaser, Life-sized cutouts, Photo and video series, Presentations, Poster series, Contest design and execution, Security Summit launch event</span>';
gClientArray[14].ProjectList[12].vTypeArray = ['Integrated Campaigns', 'Interactive', 'Product Launch'];

gClientArray[14].ProjectList[13] = new Project();
gClientArray[14].ProjectList[13].ProjectName = 'One.Net';
gClientArray[14].ProjectList[13].ProjectId = 'OneNet';
gClientArray[14].ProjectList[13].ImgUrlArray = ['Portfolio/Microsoft/OneNet/OneNET_1.jpg', 'Portfolio/Microsoft/OneNet/OneNET_2.jpg'];
gClientArray[14].ProjectList[13].ImgThumbUrl = 'Portfolio/Microsoft/OneNet/OneNET_Thumbnail.jpg';
gClientArray[14].ProjectList[13].TxtDescr =  '<strong>Business Challenge:</strong> Capture attention of the developer audience; clarify and simplify the dev platform story; and drive dev platform awareness, confidence, and adoption of the new .NET Framework.<br><br><strong>Solution:</strong> Developed a unique, compelling thematic campaign to engage the developer audience, create buzz about .NET, and build momentum to PDC. Campaign highlights include an online contest featuring diverse .NET solutions and the developers who created them; a series of 10 video case studies&mdash;showcasing the power of the platform.<br><br><strong>Results:</strong> 75 official entries in 8 weeks receiving more than 10,000 votes; event and market buzz and media attention, including .NET Rocks and Channel 9 interviews.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Integrated Campaign Strategy, Messaging, Persona Development, 10 Video Case Studies, Contest Strategy and Execution, Website Design/Development/Maintenance, Print and Online Ad Series, T-Shirt Designs, Media Plan, Event Strategy, Signage, Displays</span>';
gClientArray[14].ProjectList[13].vTypeArray = ['Interactive', 'Messaging', 'Integrated Campaigns'];

gClientArray[14].ProjectList[14] = new Project();
gClientArray[14].ProjectList[14].ProjectName = 'PlayFX';
gClientArray[14].ProjectList[14].ProjectId = 'PlayFX';
gClientArray[14].ProjectList[14].ImgUrlArray = ['Portfolio/Microsoft/PlayFX/PlayFX.jpg'];
gClientArray[14].ProjectList[14].ImgThumbUrl = 'Portfolio/Microsoft/PlayFX/PlayFX_thumb.jpg';
gClientArray[14].ProjectList[14].TxtDescr = 'What do you do when you need a powerful visual identity, compelling messaging, and event materials delivered to China in six weeks? Microsoft chose to call Lionfish for help. In a flash, we accepted the challenge, developing a dynamic visual identity, compelling partner and customer positioning, and powerful creative execution that introduced Microsoft\'s suite of audio enhancement technologies&mdash;PlayFX&mdash;to consumer and partner audiences in Beijing and Las Vegas with rave reviews!<br><br><span class="Deliverables"><strong>Deliverables: </strong>Message Framework, Industry Datasheet, PowerPoint Template, Traveling Road Show, Web Site Landing Page, Consumer Datasheet, Brochure</span>';
gClientArray[14].ProjectList[14].vTypeArray = ['Branding', 'Messaging', 'Collateral'];

/*gClientArray[14].ProjectList[18] = new Project();
gClientArray[14].ProjectList[18].ProjectName = 'Pre-Sales Technical Support';
gClientArray[14].ProjectList[18].ProjectId = 'PreSalesTechnicalSupport';
gClientArray[14].ProjectList[18].ImgUrlArray = ['Portfolio/Microsoft/PreSales_Tech_Support/tpts_1.jpg'];
gClientArray[14].ProjectList[18].ImgThumbUrl = 'Portfolio/Microsoft/PreSales_Tech_Support/tpts_thumb.jpg';
gClientArray[14].ProjectList[18].TxtDescr = 'True partnership is there when you need it. When the Microsoft Partner Program needed help launching their worldwide Telephone-based Pre-sales Technical Support program they once again chose to partner with Lionfish. Zeroing in on the program\'s benefits, we developed an overall messaging strategy and framework, then developed a thematic look and feel for the program reinforcing the TPTS team whose always there when you need it. Finally, we designed an entire array of flexible communication tools designed for global appeal and use worldwide.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Messaging Strategy and Framework, Program Toolkit, Templates/Graphics/Image Libraries</span>';
gClientArray[14].ProjectList[18].vTypeArray = ['Channel Marketing', 'Integrated Campaigns', 'Messaging'];*/

gClientArray[14].ProjectList[15] = new Project();
gClientArray[14].ProjectList[15].ProjectName = 'Real Live Moms';
gClientArray[14].ProjectList[15].ProjectId = 'RealLiveMoms';
gClientArray[14].ProjectList[15].ImgUrlArray = ['Portfolio/Microsoft/RealLiveMoms/RealLiveMoms_panel1.jpg', 'Portfolio/Microsoft/RealLiveMoms/RealLiveMoms_panel2.jpg', 'Portfolio/Microsoft/RealLiveMoms/RealLiveMoms_panel3.jpg'];
gClientArray[14].ProjectList[15].ImgThumbUrl = 'Portfolio/Microsoft/RealLiveMoms/RealLiveMoms_thumb.jpg';
gClientArray[14].ProjectList[15].TxtDescr = '<strong>Business Objective: </strong>Drive more awareness and engagement with Windows Live Spaces among new moms, expectant mothers, and experienced moms—all while showcasing the latest technology for Live Spaces.<br><br><strong>Strategy: </strong>Develop an interactive portal that enables moms to communicate, learn, share, interact, and have fun online by creating their own Windows Live Spaces.<br><br><strong>Results: </strong><br>4.3 million members of the <br>target audience<br>336,827 page views<br>135,302 visitors<br>Average time spent on site: 9:20<br><br><span class="Deliverables"><strong>Deliverables: </strong>Content Strategy, Portal, E-Cards/Gadgets/Theme Packs, 10+ Online Promos</span><br><br><table cellpadding="0" cellspacing="0" border="0"><tr><td valign="center"><a class="GoDeeper" href="ResultsRealLive.html">Go Deeper</a></td><td valign="center">&nbsp;</td><td><a class="GoDeeper" href="ResultsRealLive.html"><img src="Images/ArrowGoDeeper.gif" alt="Go Deeper" width="25" height="25" border="0" /></a></td></tr></table>';
gClientArray[14].ProjectList[15].vTypeArray = ['Branding'];

/*gClientArray[14].ProjectList[20] = new Project();
gClientArray[14].ProjectList[20].ProjectName = 'Right PC';
gClientArray[14].ProjectList[20].ProjectId = 'rightpc';
gClientArray[14].ProjectList[20].ImgUrlArray = ['Portfolio/Microsoft/RPC/RPC_panel1.jpg', 'Portfolio/Microsoft/RPC/RPC_panel2.jpg', 'Portfolio/Microsoft/RPC/RPC_panel3.jpg'];
gClientArray[14].ProjectList[20].ImgThumbUrl = 'Portfolio/Microsoft/RPC/RPC_thumb.jpg';
gClientArray[14].ProjectList[20].TxtDescr = '<strong>Business Objective: </strong>OEM/Retail Emerging Channel marketing campaign to generate demand for PCs with genuine Microsoft software.<br><br><strong>Strategy: </strong>Based on existing RPC campaign strategy, expand audience scenarios to include a total of five: Entertainment, Education, Small Business, Memories, and Communication.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Integrated campaign strategy, Thematic creative, Messaging framework, Retail POP, Top 10 Things to Do with Windows Vista, Print ad, Banner ads, Execution guide, To field and to channel communications</span>';
gClientArray[14].ProjectList[20].vTypeArray = ['Branding', 'Integrated Campaigns', 'Messaging'];*/

gClientArray[14].ProjectList[16] = new Project();
gClientArray[14].ProjectList[16].ProjectName = 'Rural Shared Access';
gClientArray[14].ProjectList[16].ProjectId = 'MSDynamicsRSA';
gClientArray[14].ProjectList[16].ImgUrlArray = ['Portfolio/Microsoft/RSA/RuralSharedAccess.jpg'];
gClientArray[14].ProjectList[16].ImgThumbUrl = 'Portfolio/Microsoft/RSA/RuralSharedAccess_Thumb.jpg';
gClientArray[14].ProjectList[16].TxtDescr = '<strong>Business Objective: </strong>Support the Microsoft public sector teams in delivering relevant, cost-effective ICT solutions to emerging markets.<br><br><strong>Strategy: </strong>Develop a multi-audience physical toolkit with resources and information that meets the needs of: Top-level government policy leaders, Departmental/ministerial, government leaders, Local owners/operators of PC and Internet access points, Microsoft relationship managers worldwide<br><br><strong>Results: </strong>Assets and deliverables used in launch marketing worldwide. Initial partner readiness events dramatically exceeded attendance targets and were consistently standing room-only. Customer events begin January 2011.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Strategy/planning, Positioning and messaging, Content development, Resource creation, Production and distribution, HTML email</span>';
gClientArray[14].ProjectList[16].vTypeArray = ['Integrated Campaigns', 'Interactive', 'Product Launch'];


gClientArray[14].ProjectList[17] = new Project();
gClientArray[14].ProjectList[17].ProjectName = 'Security Development Lifecycle';
gClientArray[14].ProjectList[17].ProjectId = 'SDL';
gClientArray[14].ProjectList[17].ImgUrlArray = ['Portfolio/Microsoft/SDL/SDL_panel1.jpg'];
gClientArray[14].ProjectList[17].ImgThumbUrl = 'Portfolio/Microsoft/SDL/SDL_thumb.jpg';
gClientArray[14].ProjectList[17].TxtDescr = '<strong>Business Goal: </strong>Develop a campaign that captures the attention of the global developer community and articulates the benefits of SDL management.<br><br><strong>Strategy: </strong>Create a serial comic strip featuring unique characters and a compelling story that reflect the benefits of SDL. Create a community portal that delivers the comics, SDL case study videos, and engages audiences to discussions and sharing of their SDL experiences.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Campaign Strategy, Thematic Creative, Messaging Framework, Management Content Support, DVD UI, Government Implementer Flyer, Field Toolkit Folio, Field Toolkit Folio DVD Content, Government toolkit, Government Resource Toolkit content, Kiosk Entrepreneur Toolkit Folio, Kiosk Entrepreneur Toolkit DVD Content, Business and Marketing Resource Customization Guide, Program Implementation How To Guide, Research and Pilots Executive Summary, Kiosk Entrepreneur Flyers, Kiosk Entrepreneur Business Aids, Business and Marketing Execution Guide, Monitor Wrappers, Quick Reference Cards</span>';
gClientArray[14].ProjectList[17].PortfolioLink = ''; // No portfolio link in my example
gClientArray[14].ProjectList[17].vTypeArray = ['Interactive'];

gClientArray[14].ProjectList[18] = new Project();
gClientArray[14].ProjectList[18].ProjectName = 'SQL Server 2008 R2 Launch';
gClientArray[14].ProjectList[18].ProjectId = 'MSSQL08';
gClientArray[14].ProjectList[18].ImgUrlArray = ['Portfolio/Microsoft/SQL_Server_2008_R2/SQL_Launch_1.jpg', 'Portfolio/Microsoft/SQL_Server_2008_R2/SQL_Launch_2.jpg'];
gClientArray[14].ProjectList[18].ImgThumbUrl = 'Portfolio/Microsoft/SQL_Server_2008_R2/SQL_Launch_Thumb.jpg';
gClientArray[14].ProjectList[18].TxtDescr = '<strong>Business Objective: </strong>Drive CIO, IT Pro, DBA awareness of the SQL Server 2008 R2 launch through the channel and directly to customers.<br><br><strong>Strategy: </strong>Leverage Because It&rsquo;s Everybody&rsquo;s Business campaign and the SQL Server brand to create a unique visual execution that pays off the SQL Server 2008 R2 value props. Apply this look and feel across a large BOM consisting of product collateral, demand generation materials, and video animations.<br><br><strong>Results: </strong>Visual approach and tagline selected for use in all SQL Server 2008 R2 launch marketing. Product collateral leveraged in over 70 countries. Event attendance exceeded lofty goals and pipeline filled.<br /><br /><span class="Deliverables"><strong>Deliverables: </strong>Thematic creative/visual approach, Product datasheets, TDM/BDM presentations, Video animation series, Pocket guide, Awareness posters, Event in a Box</span>';
gClientArray[14].ProjectList[18].vTypeArray = ['Messaging', 'Product Launch'];

gClientArray[14].ProjectList[19] = new Project();
gClientArray[14].ProjectList[19].ProjectName = 'SQL Server Crystal Migration';
gClientArray[14].ProjectList[19].ProjectId = 'sql_crystal';
gClientArray[14].ProjectList[19].ImgUrlArray = ['Portfolio/Microsoft/SQLCrystal/SQL_CM_1.jpg', 'Portfolio/Microsoft/SQLCrystal/SQL_CM_2.jpg'];
gClientArray[14].ProjectList[19].ImgThumbUrl = 'Portfolio/Microsoft/SQLCrystal/SQL_CM_Thumb.jpg';
gClientArray[14].ProjectList[19].TxtDescr = '<strong>Business Objective: </strong>Convert enterprise-level companies using SAP Crystal Reports to SQL Server Reporting Services for business intelligence reporting and analysis.<br><br><strong>Strategy: </strong>Design thematic creative and execution strategies for partner and customer awareness and engagement. Develop demand generation deliverables and sales tools designed to drive: partner uptake of campaign, customer submission of contact info on a campaign website, customer attendance at a live event.<br><br><strong>Results:</strong> Worldwide campaign adoption from national SI, VAR, and Managed partners, including Quasar, Geocent, and Ingram Micro. Consistently exceeded customer attendance targets at Microsoft and partner-led events. In first 2 months of campaign, received 357 customer leads, 57% of which are looking to migrate in 0-6 months.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Thematic creative, Messaging/positioning, To-customer: Email series, Online ad series, Landing page, Tele-qualification script, Sales sheet. To-partner: Recruit email, Event flyer</span>';
gClientArray[14].ProjectList[19].PortfolioLink = ''; // No portfolio link in my example
gClientArray[14].ProjectList[19].vTypeArray = ['Advertising', 'Interactive'];

/*gClientArray[14].ProjectList[25] = new Project();
gClientArray[14].ProjectList[25].ProjectName = 'Start Something Creative Magazine';
gClientArray[14].ProjectList[25].ProjectId = 'StartSomethingCreative';
gClientArray[14].ProjectList[25].ImgUrlArray = ['Portfolio/Microsoft/StartSomethingCreative/StartSomethingCreativeAdvertising/StartSomethingCreative.jpg'];
gClientArray[14].ProjectList[25].ImgThumbUrl = 'Portfolio/Microsoft/StartSomethingCreative/StartSomethingCreativeAdvertising/StartSomethingCreative_thumb.jpg';
gClientArray[14].ProjectList[25].TxtDescr = 'Take kids, crafts, and computers. Mix them up with a dose of holiday cheer. And presto! You get the inaugural Start Something Creative Holiday Edition magazine delivered to your mailbox. With this fun 24-page Microsoft-sponsored magazine, the imaginative Lionfish team got to stretch our creative and crafty talents to deliver "idea starters" for this year\'s holiday magic and memory makers. From the initial craft ideas through the photography, design, copywriting, and execution of this colorful, interactive publication, we had a blast helping others join us in preparing for the holidays!<br><br><span class="Deliverables"><strong>Deliverables: </strong>Creative Content and Design of Print Publication</span>';
gClientArray[14].ProjectList[25].PortfolioLink = ''; // No portfolio link in my example
gClientArray[14].ProjectList[25].vTypeArray = ['Advertising'];*/

gClientArray[14].ProjectList[20] = new Project();
gClientArray[14].ProjectList[20].ProjectName = 'UMRC 2010';
gClientArray[14].ProjectList[20].ProjectId = 'umrc2010';
gClientArray[14].ProjectList[20].ImgUrlArray = ['Portfolio/Microsoft/UMRC2010/UMRC_1.jpg','Portfolio/Microsoft/UMRC2010/UMRC_2.jpg'];
gClientArray[14].ProjectList[20].ImgThumbUrl = 'Portfolio/Microsoft/UMRC2010/UMRC_Thumb.jpg';
gClientArray[14].ProjectList[20].TxtDescr = '<strong>Business Objective: </strong><ul>	<li>Almost two thirds of the personal computer shipments forecast for emerging markets will be purchased by consumers and small businesses.<li>Many PC resellers selling to this audience fall within the &ldquo;unmanaged&rdquo; retail channel.<li>Both Microsoft and the breadth PC resellers can capture this market opportunity by following </ul><br><br><strong>Strategy: </strong><ul><li>Provide Microsoft Field and PC Resellers with a comprehensive set of sales resources and tools that will increase the sales PCs with Windows 7.<li>These resources are divided into three customer-scenarios: Education, Entertainment and Small Business to further simplify the in-store sales-experience. </ul><br><br><strong>Deliverables: </strong><ul><li>Core Field Resources<ul><li>Field to retailer copy blocks<li>Field Image library<li>Field poster</ul><li>Retailer Sales tools<ul><li>QRCs<li>Sales Sheets</ul><li>Retailer to Customer<ul><li>Demand Generation: Ads, posters</ul><li>Point of Purchase: Channel cards, danglers, email template, table tents, Why Buy brochure, sample display, stickers, monitor blades, posters</ul>';
gClientArray[14].ProjectList[20].vTypeArray = ['Interactive', 'Video', 'Advertising'];

/*gClientArray[14].ProjectList[27] = new Project();
gClientArray[14].ProjectList[27].ProjectName = 'Visiual Studio 2011 Test Tools Campaign';
gClientArray[14].ProjectList[27].ProjectId = 'vs2011_test_tools';
gClientArray[14].ProjectList[27].ImgUrlArray = ['Portfolio/Microsoft/Visual_Studio/VS2011_Cheetah.jpg','Portfolio/Microsoft/Visual_Studio/VS2011_Cheetah-2.jpg'];
gClientArray[14].ProjectList[27].ImgThumbUrl = 'Portfolio/Microsoft/Visual_Studio/VS2011_Cheetah_thumb.jpg';
gClientArray[14].ProjectList[27].TxtDescr = '<strong>Business Objective: </strong>Drive software tester and quality assurance audience awareness of Microsoft’s software development test solutions<br><br><strong>Strategy: </strong>Create and integrated, multi-channel campaign that uses compelling visuals to grab audience attention in print, online, an event mediums.<br><br><strong>Results: </strong>Click-thru&rsquo;s and page traffic exceeded client goals. Campaign being refreshed for fiscal year 2012.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Campaign landing page, Rich media assets, Animated and static web banners, Print ads, Email assets, Event presence</span>';
gClientArray[14].ProjectList[27].vTypeArray = ['Interactive', 'Video', 'Advertising'];*/

gClientArray[14].ProjectList[21] = new Project();
gClientArray[14].ProjectList[21].ProjectName = 'Windows 7 Launch';
gClientArray[14].ProjectList[21].ProjectId = 'Win7';
gClientArray[14].ProjectList[21].ImgUrlArray = ['Portfolio/Microsoft/Windows7/Win7_Launch.jpg'];
gClientArray[14].ProjectList[21].ImgThumbUrl = 'Portfolio/Microsoft/Windows7/Win7_Thumb.jpg';
gClientArray[14].ProjectList[21].TxtDescr = '<strong>Business Objective: </strong>Raise worldwide awareness and excitement for Windows 7 launch.<br><br><strong>Strategy: </strong>Develop a series of customer videos, channel marketing resources, internal awareness and event materials that reinforce Windows 7 value prop and early adoption excitement in the market.<br><br><strong>Results: </strong>High volume use at Microsoft Worldwide Partner Conference and Microsoft Global Exeperience (MGX) as well as other events around the world. Received high ratings, positive audience response, and stimulated excitement, raising confidence in Windows 7 market opportunities.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Testimonial case studies, Allison Watson Keynote, Bill Veghte Keynote, Baker Tilly-London, Dell-Steve Schuckenbrock, New South Wales-DET, Holland America Lines, Sales tools, Internal awareness resources, Field resources</span>';
gClientArray[14].ProjectList[21].vTypeArray = ['Interactive', 'Video', 'Advertising'];

gClientArray[14].ProjectList[22] = new Project();
gClientArray[14].ProjectList[22].ProjectName = 'Windows Embedded';
gClientArray[14].ProjectList[22].ProjectId = 'winembed';
gClientArray[14].ProjectList[22].ImgUrlArray = ['Portfolio/Microsoft/WindowsEmbedded/WEBB2_1.jpg', 'Portfolio/Microsoft/WindowsEmbedded/WEBB2_2.jpg', 'Portfolio/Microsoft/WindowsEmbedded/WEBB2_3.jpg'];
gClientArray[14].ProjectList[22].ImgThumbUrl = 'Portfolio/Microsoft/WindowsEmbedded/WEBB2_thumb.jpg';
gClientArray[14].ProjectList[22].TxtDescr = '<strong>Business Objective: </strong>Microsoft&rsquo;s Windows Embedded group needed to provide worldwide subsidiaries and partners with comprehensive marketing campaigns for three industry verticals to deliver their new product positioning and generate leads.<br><br><strong>Strategy: </strong>Lionfish developed a collection of over 225 creative, content, demand generation, and channel marketing resources and templates to support global marketing functions.<br><br><strong>Results: </strong>Content officially launched in November and December 2011 and is gaining accelerated traction worldwide.<br><br>';
gClientArray[14].ProjectList[22].vTypeArray = ['Interactive', 'Advertising', 'Events'];

gClientArray[14].ProjectList[23] = new Project();
gClientArray[14].ProjectList[23].ProjectName = 'Windows Live Spaces (RED)';
gClientArray[14].ProjectList[23].ProjectId = 'RED';
gClientArray[14].ProjectList[23].ImgUrlArray = ['Portfolio/Microsoft/RED/Red_1.jpg', 'Portfolio/Microsoft/RED/Red_2.jpg'];
gClientArray[14].ProjectList[23].ImgThumbUrl = 'Portfolio/Microsoft/RED/RED_thumb.jpg';
gClientArray[14].ProjectList[23].TxtDescr = '<strong>Business Objective: </strong>Raise awareness of:<ul><li>The Everest INSPI(RED) Expedition dedicated to supporting the fight against HIV/AIDS in Africa</li><li>The (RED) partnership between</li><li>Windows Vista and Dell Corporation</li><li>Windows Live technologies</li></ul><br><br><strong>Strategy: </strong>Create online viral assets for the &ldquo;Join RED&rdquo; campaign website and drive traffic to a Windows Live site. Users downloaded (RED)-themed Windows Live theme packs, and gadgets to track the Everest team&rsquo;s journey, monitored daily dispatches with photos, blogs, and videos&mdash;all the while discovering that Windows Live can help inspire, instigate, and empower.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Windows Live Spaces website, Windows theme pack, Emoticons/winks/web picks, Online ad, Video series, Photo albums, Weather gadget, Expedition tracker gadget, Website backgrounds</span><br><br><table cellpadding="0" cellspacing="0" border="0"><tr><td valign="center"><a class="GoDeeper" href="ResultsRed.html">Go Deeper</a></td><td valign="center">&nbsp;</td><td><a class="GoDeeper" href="ResultsRed.html"><img src="Images/ArrowGoDeeper.gif" alt="Go Deeper" width="25" height="25" border="0" /></a></td></tr></table>';
gClientArray[14].ProjectList[23].vTypeArray = ['Interactive', 'Video', 'Photography'];

gClientArray[14].ProjectList[24] = new Project();
gClientArray[14].ProjectList[24].ProjectName = 'Windows Live Themepack';
gClientArray[14].ProjectList[24].ProjectId = 'win_live_theme';
gClientArray[14].ProjectList[24].ImgUrlArray = ['Portfolio/Microsoft/WindowsLive/WL_Theme_Eggs.jpg'];
gClientArray[14].ProjectList[24].ImgThumbUrl = 'Portfolio/Microsoft/WindowsLive/WL_Theme_Eggs_Thumb.jpg';
gClientArray[14].ProjectList[24].TxtDescr = '<strong>Business Objective: </strong>Reward customers for downloading the latest version of Windows Live Messenger.<br><br><strong>Strategy: </strong>Develop a series of fun, engaging and entertaining theme packs for distribution to anyone that downloads the latest version of Windows Live Messenger. <br><br><strong>Results:</strong> High client satisfaction and high volume of customer download.<br><br><span class="Deliverables"><strong>Deliverables: </strong>3 themes, Winks, Emoticons, Backgrounds, Wallpaper, Animated winks, Audio clips</span>';
gClientArray[14].ProjectList[24].vTypeArray = ['Interactive'];

gClientArray[14].ProjectList[25] = new Project();
gClientArray[14].ProjectList[25].ProjectName = 'Windows Live 4.0 Launch';
gClientArray[14].ProjectList[25].ProjectId = 'win_live_4_launch';
gClientArray[14].ProjectList[25].ImgUrlArray = ['Portfolio/Microsoft/WindowsLive/WL_GetReady_1.jpg', 'Portfolio/Microsoft/WindowsLive/WL_GetReady_2.jpg'];
gClientArray[14].ProjectList[25].ImgThumbUrl = 'Portfolio/Microsoft/WindowsLive/WL_GetReady_Thumb.jpg';
gClientArray[14].ProjectList[25].TxtDescr = '<strong>Business Objective: </strong>Create a campaign and series of assets for the global launch of the W4 Windows Live Messenger Beta and drive Windows Live Messenger enthusiasts using Windows Vista or Windows 7 to install, use, and evangelize the W4 Beta of WL Messenger.<br><br><strong>Strategy: </strong>Develop a comprehensive thematic creative campaign, featuring key new user value props and related functionality.<br><br><strong>Results:</strong> Comprehensive campaign delivery with a broad range of assets drove widespread awareness and higher than expected adoption.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Thematic creative, Execution strategy, Landing page, Email template &amp; communications, Ed Mods, Web assets, Messenger Tabs, Social Media Strategy, Animated teaser</span>';
gClientArray[14].ProjectList[25].vTypeArray = ['Interactive'];

gClientArray[14].ProjectList[26] = new Project();
gClientArray[14].ProjectList[26].ProjectName = 'Windows Marketplace Digital Locker';
gClientArray[14].ProjectList[26].ProjectId = 'WindowsMarketplaceDLL';
gClientArray[14].ProjectList[26].ImgUrlArray = ['Portfolio/Microsoft/Windows_Marketplace_DigLocker/DigitalLocker_Panel1.jpg', 'Portfolio/Microsoft/Windows_Marketplace_DigLocker/DigitalLocker_Panel2.jpg'];
gClientArray[14].ProjectList[26].ImgThumbUrl = 'Portfolio/Microsoft/Windows_Marketplace_DigLocker/DigitalLocker_thumb.jpg';
gClientArray[14].ProjectList[26].TxtDescr = '<strong>Business Objective: </strong>Influence and inform 45,000 worldwide Microsoft employees in a one-week period and raise awareness at CES of the new Windows Marketplace Digital Locker.<br><br><strong>Strategy: </strong>Using life-sized game characters, a compelling offer, and high-impact clue cards, capture the attention of the entire Microsoft employee base and engage them with an online contest.<br><br><strong>Results: </strong>25,000 hits in 10 days, 6,500 participants, 65% initial response in 48 hours<br><br><span class="Deliverables"><strong>Deliverables: </strong>Campaign strategy, Messaging, Teaser promo, T-shirt design, Web portal, Product launch video, Guerrilla methods, Integrated campaign strategy, 24-page advertorial, Website, Print ads, Banner ads, Interactive portal, daily updates, engagement tracking</span><br><br><table cellpadding="0" cellspacing="0" border="0"><tr><td valign="center"><a class="GoDeeper" href="ResultsDigLocker.html">Go Deeper</a></td><td valign="center">&nbsp;</td><td><a class="GoDeeper" href="ResultsDigLocker.html"><img src="Images/ArrowGoDeeper.gif" alt="Go Deeper" width="25" height="25" border="0" /></a></td></tr></table>';
gClientArray[14].ProjectList[26].vTypeArray = ['Integrated Campaigns', 'Video', 'Contests', 'Interactive'];

gClientArray[14].ProjectList[27] = new Project();
gClientArray[14].ProjectList[27].ProjectName = 'WPC 09&rsquo;';
gClientArray[14].ProjectList[27].ProjectId = 'WPC09';
gClientArray[14].ProjectList[27].ImgUrlArray = ['Portfolio/Microsoft/WPC/WPC09_Brand1.jpg'];
gClientArray[14].ProjectList[27].ImgThumbUrl = 'Portfolio/Microsoft/WPC/WPC09_Thumb.jpg';
gClientArray[14].ProjectList[27].TxtDescr = '<strong>Business Objective: </strong>Deliver a thematically consistent, cohesive and unparalleled, inclusive experience for Microsoft partners that reinforces Microsoft&rsquo;s commitment to the platform while demonstrating social responsibility and environmental sustainability.<br><br><strong>Strategy: </strong>Develop clear value-based messaging, compelling visual thematic creative, and comprehensive thought leadership/guidance for a unique, value-based, partner-centric experience across the Microsoft Worldwide Partner Conference.<br><br><strong>Results: </strong>Delivery of the first ever cohesive, end-to-end, single-theme-based event, integrating the entire Microsoft ecosystem and its global partner network Attended by over 9,000 partners from 150 countries.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Event execution strategy, Thematic creative, Messaging/positioning, Demand generation templates, Print and online resources, Experiential Guide for generating consistent partner-centric experience</span>';
gClientArray[14].ProjectList[27].vTypeArray = ['Messaging', 'Events'];

gClientArray[14].ProjectList[28] = new Project();
gClientArray[14].ProjectList[28].ProjectName = 'xRM';
gClientArray[14].ProjectList[28].ProjectId = 'xrm';
gClientArray[14].ProjectList[28].ImgUrlArray = ['Portfolio/Microsoft/XRM/xRM_1.jpg', 'Portfolio/Microsoft/XRM/xRM_2.jpg'];
gClientArray[14].ProjectList[28].ImgThumbUrl = 'Portfolio/Microsoft/XRM/xRM_thumb.jpg';
gClientArray[14].ProjectList[28].TxtDescr = '<strong>Business Objective: </strong>Reposition Microsoft Dynamics CRM from sales, service, and marketing software to a development framework used for building line-of-business applications.<br><br><strong>Strategy: </strong>Create a visual identity that reflects the flexibility and extensibility of xRM and apply to an extensive BOM to create launch momentum and excitement worldwide.<br><br><strong>Results: </strong>xRM, now known as Extended CRM, is being adopted rapidly by customers and is now a central pillar in the value prop positioning for Microsoft Dynamics CRM.  Event attendance exceeded goals and Dynamics CRM sales are among the strongest in the Microsoft Business Division.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Visual identity, Communication templates, Product collateral, Demand generation materials, Video animations, Technical and process diagrams, Event video, Event materials, T-Shirt, Sticker series</span>';
gClientArray[14].ProjectList[28].vTypeArray = ['Integrated Campaigns', 'Video', 'Interactive'];
//*******************************************************************************

gClientArray[15] = new Client('Nyhus', 'Nyhus', 'Technology');
gClientArray[15].ProjectList = new Array();
gClientArray[15].ProjectList[0] = new Project();
gClientArray[15].ProjectList[0].ProjectName = 'Nyhus';
gClientArray[15].ProjectList[0].ProjectId = 'Nyhus';
gClientArray[15].ProjectList[0].ImgUrlArray = ['Portfolio/Nyhus/Nyhus_1.jpg', 'Portfolio/Nyhus/Nyhus_2.jpg'];
gClientArray[15].ProjectList[0].ImgThumbUrl = 'Portfolio/Nyhus/Nyhus_Thumbnail.jpg';
gClientArray[15].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Develop a high-impact, cost-effective, holiday greeting to send to current customer base.<br><br><strong>Strategy: </strong>Use an email and online hosted rich media holiday greeting as a platform for showcasing 2008 core competencies, expanded team, customer case studies, photos, videos, and clear value-based messages that reinforce the value of engaging Nyhus to help drive business results.<br><br><strong>Results: </strong>and prospective clients as both a holiday greeting and to reinforce the value of engaging Nyhus. Nyhus had tremendous positive feedback from existing clients with a 39% open rate and a 54% click-through.<br><br><span class="Deliverables"><strong>Deliverables: </strong>HTML teaser email, Rich media holiday card/business promotion</span>';
gClientArray[15].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[15].ProjectList[0].vTypeArray = ['Interactive', 'Advertising'];

gClientArray[16] = new Client('Overlake Hospital Medical Center', 'Overlake', 'Healthcare');
gClientArray[16].ProjectList = new Array();
gClientArray[16].ProjectList[0] = new Project();
gClientArray[16].ProjectList[0].ProjectName = 'Overlake Hospital Medical Center';
gClientArray[16].ProjectList[0].ProjectId = 'Overlake';
gClientArray[16].ProjectList[0].ImgUrlArray = ['Portfolio/Overlake/OHMC_1.jpg', 'Portfolio/Overlake/OHMC_2.jpg'];
gClientArray[16].ProjectList[0].ImgThumbUrl = 'Portfolio/Overlake/OHMC_thumb.jpg';
gClientArray[16].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Create a compelling value prop, generate demand, and motivate attendees to support the important mission of the Overlake Hospital by donating to the Overlake Hospital Foundation.<br><br><strong>Strategy: </strong>Create an engaging thematic creative that aligns with the 50 year celebration, while motivating audiences to support Overlake&rsquo;s vision for the next 50 years. Incorporate a focus on the impact of technology in transforming healthcare.<br><br><strong>Results: </strong>Event was held on October 1, 2010.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Messaging, Thematic creative, Photo series, Email and print invitations, Teaser video, Pocket card, Print ad, Website landing page, Table tent centerpieces</span>';
gClientArray[16].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[16].ProjectList[0].vTypeArray = ['Interactive', 'Advertising'];

gClientArray[17] = new Client('Physio-Control', 'PhysioControl', 'Healthcare');
gClientArray[17].ProjectList = new Array();
gClientArray[17].ProjectList[0] = new Project();
gClientArray[17].ProjectList[0].ProjectName = 'Physio-Control';
gClientArray[17].ProjectList[0].ProjectId = 'PhysioControlWeb';
gClientArray[17].ProjectList[0].ImgUrlArray = ['Portfolio/PhysioControl/PhysioControl/Physio_1.jpg', 'Portfolio/PhysioControl/PhysioControl/Physio_2.jpg', 'Portfolio/PhysioControl/PhysioControl/Physio_3.jpg'];
gClientArray[17].ProjectList[0].ImgThumbUrl = 'Portfolio/PhysioControl/PhysioControl/Physio_thumb.jpg';
gClientArray[17].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Retain market and brand loyalty during a voluntary suspension of U.S. shipments.<br><br><strong>Strategy: </strong>Combine a rich product history with a forward look at newly introduced products in an easy-to-view online display. Leverage existing customer base to give user testimony &ldquo;in their own words&rdquo; to sustain brand loyalty. <br><br><strong>Results: </strong>Emerged from the stop-ship with an 18-month backlog of orders. Life-saving, accomplished.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Campaign integration strategy, Two web portals, Online and print advertising to, drive traffic, 24-page advertorial</span><br><br><table cellpadding="0" cellspacing="0" border="0"><tr><td valign="center"><a class="GoDeeper" href="ResultsPhysioControl.html">Go Deeper</a></td><td valign="center">&nbsp;</td><td><a class="GoDeeper" href="ResultsPhysioControl.html"><img src="Images/ArrowGoDeeper.gif" alt="Go Deeper" width="25" height="25" border="0" /></a></td></tr></table>';
gClientArray[17].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[17].ProjectList[0].vTypeArray = ['Interactive', 'Advertising'];

gClientArray[18] = new Client('Parallels Summit 2011', 'Parallels', 'Technology');
gClientArray[18].ProjectList = new Array();
gClientArray[18].ProjectList[0] = new Project();
gClientArray[18].ProjectList[0].ProjectName = 'Parallels Summit 2011';
gClientArray[18].ProjectList[0].ProjectId = 'parallels';
gClientArray[18].ProjectList[0].ImgUrlArray = ['Portfolio/Parallels/parallels_1.jpg', 'Portfolio/Parallels/parallels_2.jpg'];
gClientArray[18].ProjectList[0].ImgThumbUrl = 'Portfolio/Parallels/Parallels_thumb.jpg';
gClientArray[18].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Raise Awareness and drive attendance at Parallels Summit 2011.<br><br><strong>Strategy: </strong>Develop a compelling visual identity and powerful communication vehicles capture the atention of target audiences and motiveate them to attend.<br><br><strong>Results: </strong>High attendance levels, high-energy event, lots of positive feedback from attendees.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Visual theme, Messaging strategy, Sweepstakes concepts, Demand generation materials, Event materials, Collateral, Web assets</span>';
gClientArray[18].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[18].ProjectList[0].vTypeArray = ['Interactive', 'Advertising'];

gClientArray[19] = new Client('Prep', 'Prep', 'Real Estate');
gClientArray[19].ProjectList = new Array();
gClientArray[19].ProjectList[0] = new Project();
gClientArray[19].ProjectList[0].ProjectName = 'West 8th Brochure';
gClientArray[19].ProjectList[0].ProjectId = 'West8';
gClientArray[19].ProjectList[0].ImgUrlArray = ['Portfolio/Prep/West8th.jpg'];
gClientArray[19].ProjectList[0].ImgThumbUrl = 'Portfolio/prep/West8th_thumb.jpg';
gClientArray[19].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Develop a high-quality overview brochure to promote the new West 8th property.<br><br><strong>Strategy: </strong>Develop a rich, sophisticated brochure that reflects the high-quality, value-added benefits of the West 8th commercial property, offered through the collaboration of three diverse corporate partners, reinforcing the unique qualities of the property, and inviting audiences to experience the difference.<br><br><strong>Results: </strong>Published in January 2009&mdash;initial market response was very positive.<br><br><span class="Deliverables"><strong>Deliverables: </strong>10" x 10", 24-page, perfect bound, full-color brochure</span>';
gClientArray[19].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[19].ProjectList[0].vTypeArray = ['Messaging', 'Advertising'];

gClientArray[20] = new Client('Progressive Congress', 'progressive', 'Non-Profit');
gClientArray[20].ProjectList = new Array();
gClientArray[20].ProjectList[0] = new Project();
gClientArray[20].ProjectList[0].ProjectName = 'Progressive Congress';
gClientArray[20].ProjectList[0].ProjectId = 'progressive';
gClientArray[20].ProjectList[0].ImgUrlArray = ['Portfolio/PC/ProgressiveCongress_1.jpg', 'Portfolio/PC/ProgressiveCongress_2.jpg'];
gClientArray[20].ProjectList[0].ImgThumbUrl = 'Portfolio/PC/PrgCongress_Thumb.jpg';
gClientArray[20].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Introduce the new organization ProgressiveCongress.org to congressional members, activists, donors, public and press.<br><br><strong>Strategy: </strong>Create a solid messaging platform and visual identity and leverage them across a series of standard communication templates, collateral and website to establish a powerful professional presence in support of the ProgressiveCongress.org mission.<br><br><strong>Results: </strong>Established cohesive messaging resources, visual identity and related templates/assets to empower this grass roots organization to flourish. Broad distribution of respected resource materials helped inform and educate congressional and public audiences on the critical issues surrounding  Health Care reform.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Messaging Positioning, Visual identity, Website design, Business Package, Collateral, Health Care Reform Guide</span>';
gClientArray[20].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[20].ProjectList[0].vTypeArray = ['Messaging', 'Branding'];

gClientArray[21] = new Client('Reel World', 'reelworld', 'Technology');
gClientArray[21].ProjectList = new Array();
gClientArray[21].ProjectList[0] = new Project();
gClientArray[21].ProjectList[0].ProjectName = 'Reel World';
gClientArray[21].ProjectList[0].ProjectId = 'reelworld';
gClientArray[21].ProjectList[0].ImgUrlArray = ['Portfolio/ReelWorld/ReelWorld1.jpg', 'Portfolio/ReelWorld/ReelWorld2.jpg'];
gClientArray[21].ProjectList[0].ImgThumbUrl = 'Portfolio/ReelWorld/ReelWorld_Thumbnail.jpg';
gClientArray[21].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>The World of Radio reflects audience diversity as broad as life itself. The challenge was to capture the attention of the morning radio show hosts and motivate them to take new REELWORLD assets for a test drive.<br><br><strong>Strategy: </strong>Creative needed to be fresh and visually compelling with targeted messaging and value props that resonated with 8 diverse audience segments.<br><br><strong>Results: </strong>Campaign launches in January.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Digital ads, Audio sound bytes, Print ads, Web copy, Graphics assets, Dimensional mailers, Email template and copy</span>';
gClientArray[21].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[21].ProjectList[0].vTypeArray = ['Messaging', 'Advertising'];

gClientArray[22] = new Client('Redapt', 'Redapt', 'Technology');
gClientArray[22].ProjectList = new Array();
gClientArray[22].ProjectList[0] = new Project();
gClientArray[22].ProjectList[0].ProjectName = 'Redapt';
gClientArray[22].ProjectList[0].ProjectId = 'redapt';
gClientArray[22].ProjectList[0].ImgUrlArray = ['Portfolio/Redapt/Redapt_1.jpg'];
gClientArray[22].ProjectList[0].ImgThumbUrl = 'Portfolio/Redapt/Redapt_Thumbnail.jpg';
gClientArray[22].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Lack of awareness around new services limiting sales growth.<br><br><strong>Strategy: </strong>Reposition and rebrand company in the minds of the target audiences to drive incremental net-new revenue while growing same-store sales.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Messaging and positioning framework, visual identity, corporate web site, capabilities presentation, marketing templates.</span>';
gClientArray[22].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[22].ProjectList[0].vTypeArray = ['Interactive', 'Advertising'];

gClientArray[23] = new Client('SandMatters', 'SandMatters', 'Technology');
gClientArray[23].ProjectList = new Array();
gClientArray[23].ProjectList[0] = new Project();
gClientArray[23].ProjectList[0].ProjectName = 'SandMatters';
gClientArray[23].ProjectList[0].ProjectId = 'SandMatters';
gClientArray[23].ProjectList[0].ImgUrlArray = ['Portfolio/SandMatters/SandMatters_1.jpg', 'Portfolio/SandMatters/SandMatters_2.jpg'];
gClientArray[23].ProjectList[0].ImgThumbUrl = 'Portfolio/SandMatters/SandMatters_thumb.jpg';
gClientArray[23].ProjectList[0].TxtDescr = '<strong>Business Objective:</strong> Develop a brand, messaging and visual identity for a new company, a series of products and an online community.<br><br><strong>Strategy:</strong> Using the new brand and approved messaging, develop a user friendly web presence for delivery of Sand Matters philosophy, products and event schedules as well as provide e-commerce solution for product sales.<br><br><strong>Results:</strong> Creation of an approachable, inspirational and nurturing brand, relevant messaging and an easy to navigate website that delivers core messaging, supports online ordering and community engagement<br><br><span class="Deliverables"><strong>Deliverables:</strong> Brand strategy, Visual identity, Messaging framework, Website design, 3 book covers, 3 workbook covers, Business package, Email template</span>';
gClientArray[23].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[23].ProjectList[0].vTypeArray = ['Branding', 'Messaging', 'Interactive'];

gClientArray[24] = new Client('Swedish Hospital', 'Swedish', 'Healthcare');
gClientArray[24].ProjectList = new Array();
gClientArray[24].ProjectList[0] = new Project();
gClientArray[24].ProjectList[0].ProjectName = 'Swedish Hospital';
gClientArray[24].ProjectList[0].ProjectId = 'Swedish';
gClientArray[24].ProjectList[0].ImgUrlArray = ['Portfolio/Swedish/Swedish_1.jpg', 'Portfolio/Swedish/Swedish_2.jpg'];
gClientArray[24].ProjectList[0].ImgThumbUrl = 'Portfolio/Swedish/Swedish_thumb.jpg';
gClientArray[24].ProjectList[0].TxtDescr = '<strong>Business Objective:</strong> Raise awareness of the core value props to key audiences, setting the stage for most positive outcome in upcoming negotiations and ongoing relationship with employees and the community at large.<br><br><strong>Strategy:</strong> Define an execution strategy, key messaging segmented by audience, thematic creative and a series of  radio, print and online communications vehicles to reach internal and external audiences.<br><br><strong>Results:</strong> Campaign launched in August 2011 and continues to raise awareness and influence public and internal audiences.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Campaign strategy, Thematic creative, Messaging, Social and viral strategies, 2 radio spots, Blog ads, Web banners</span>';
gClientArray[24].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[24].ProjectList[0].vTypeArray = ['Branding', 'Messaging', 'Interactive'];

gClientArray[25] = new Client('Metro Parks Tacoma', 'TacomaMetroParks', 'Transportation');
gClientArray[25].ProjectList = new Array();
gClientArray[25].ProjectList[0] = new Project();
gClientArray[25].ProjectList[0].ProjectName = 'Metro Parks Tacoma STARcenter';
gClientArray[25].ProjectList[0].ProjectId = 'tmp';
gClientArray[25].ProjectList[0].ImgUrlArray = ['Portfolio/TacomaMetroParks/MetroParks.jpg'];
gClientArray[25].ProjectList[0].ImgThumbUrl = 'Portfolio/TacomaMetroParks/MetroParks_thumb.jpg';
gClientArray[25].ProjectList[0].TxtDescr = '<strong>Business Objective:</strong> Develop branding and positioning for a new community center in Tacoma, WA.<br><br><strong>Strategy:</strong> Conduct an extensive landscape analysis, develop  name, brand strategy, messaging framework, visual identity system  for both new community center and regional campus.<br><br><strong>Results:</strong> Developed naming system and named  STARcenter and SERA Campus. Provided designs and comprehensive style guide campus wide visual presence, signage, collateral, templates and communication strategies.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Landscape analysis, Naming system, Visual identity system, Messaging framework, Brand strategy, Co-branding guidlines, Style Guide</span>';
gClientArray[25].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[25].ProjectList[0].vTypeArray = ['Branding', 'Messaging', 'Advertising'];

gClientArray[26] = new Client('Talon Private Capital', 'TPC', 'Real Estate');
gClientArray[26].ProjectList = new Array();
gClientArray[26].ProjectList[0] = new Project();
gClientArray[26].ProjectList[0].ProjectName = 'Talon Private Capital';
gClientArray[26].ProjectList[0].ProjectId = 'TPC';
gClientArray[26].ProjectList[0].ImgUrlArray = ['Portfolio/Talon/Talon_1.jpg', 'Portfolio/Talon/Talon_2.jpg'];
gClientArray[26].ProjectList[0].ImgThumbUrl = 'Portfolio/Talon/Talon_Thumbnail.jpg';
gClientArray[26].ProjectList[0].TxtDescr = '<strong>Business Challenge:</strong> Introduce this new high-end private investment company to the market.<br><br><strong>Solution:</strong> Develop a corporate name, brand, effective messaging, visual identity, website, and collateral to launch the company.<br><br><strong>Results:</strong> The successful launch resulted in financial commitments for initial fund that exceeded expectations.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Corporate Naming, Brand Strategy, Messaging Framework, Visual Identity, Logo Design, Business Package, Collateral, Website, SEO Strategy</span>';
gClientArray[26].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[26].ProjectList[0].vTypeArray = ['Interactive', 'Advertising'];

gClientArray[27] = new Client('Totem Lake Green Trip ', 'tgt', 'Non-Profit');
gClientArray[27].ProjectList = new Array();
gClientArray[27].ProjectList[0] = new Project();
gClientArray[27].ProjectList[0].ProjectName = 'Totem Lake Green Trip ';
gClientArray[27].ProjectList[0].ProjectId = 'tgt';
gClientArray[27].ProjectList[0].ImgUrlArray = ['Portfolio/TotemLake/TotemLake.jpg'];
gClientArray[27].ProjectList[0].ImgThumbUrl = 'Portfolio/TotemLake/TotemLake_thumb.jpg';
gClientArray[27].ProjectList[0].TxtDescr = '<strong>Business Objective:</strong> Encourage companies to set up and promote carpooling/transit among employees, and encourage employees and residents to take part in carpooling/transit.<br><br><strong>Strategy:</strong> Develop messaging and positioning to effectively articulate the value of audience engagement through a diverse set of communication vehicles. Develop consistent look and feel for all materials, including Images and icons that help reinforce the benefits of carpooling, transit, van pooling, and walking.<br><br><strong>Results:</strong> Campaign is currently in market.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Messaging/positioning, Execution strategy, Web design, Web banners</span>';
gClientArray[27].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[27].ProjectList[0].vTypeArray = ['Messaging', 'Interactive'];

gClientArray[28] = new Client('UW Husky Stadium', 'uwhusky', 'Real Estate');
gClientArray[28].ProjectList = new Array();
gClientArray[28].ProjectList[0] = new Project();
gClientArray[28].ProjectList[0].ProjectName = 'UW Husky Stadium';
gClientArray[28].ProjectList[0].ProjectId = 'uwhusky';
gClientArray[28].ProjectList[0].ImgUrlArray = ['Portfolio/UW/UW_Husky_RFP.jpg'];
gClientArray[28].ProjectList[0].ImgThumbUrl = 'Portfolio/UW/UW_RFP_thumb.jpg';
gClientArray[28].ProjectList[0].TxtDescr = '<strong>Business Challenge:</strong> Raise awareness, educate fans, and generate excitement and anticipation around the Husky Stadium renovation to drive season ticket sales and Tyee Club donations.<br><br><strong>Strategy:</strong> Develop thematic creative concepts for a 3-year phased campaign to be leveraged on a targeted BOM.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Concepts were included in response to RFP as part of the proposed creative and marketing strategy.</span>';
gClientArray[28].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[28].ProjectList[0].vTypeArray = ['Messaging', 'Intercative', 'Advertising'];

gClientArray[29] = new Client('Vertex', 'Vertex', 'Technology');
gClientArray[29].ProjectList = new Array();
gClientArray[29].ProjectList[0] = new Project();
gClientArray[29].ProjectList[0].ProjectName = 'Vertex';
gClientArray[29].ProjectList[0].ProjectId = 'Vertex';
gClientArray[29].ProjectList[0].ImgUrlArray = ['Portfolio/Vertex/Vertex_1.jpg', 'Portfolio/Vertex/Vertex_2.jpg'];
gClientArray[29].ProjectList[0].ImgThumbUrl = 'Portfolio/Vertex/Vertex_thumb.jpg';
gClientArray[29].ProjectList[0].TxtDescr = '<strong>Business Objective:</strong> Develop a new corporate visual identity, messaging, and go-to-market strategy to drive new North America sales.<br><br><strong>Strategy:</strong> Conduct relevant research; develop a brand strategy, visual identity, messaging framework, and a series of relevant marketing resources, including a targeted website, to support awareness and sales of Vertex solutions.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Product naming Brand strategy, Messaging framework, Visual identity, Logo design, Business package, Collateral, Website, Event booth</span>';
gClientArray[29].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[29].ProjectList[0].vTypeArray = ['Branding', 'Messaging', 'Interactive'];

gClientArray[30] = new Client('WebJunction', 'WebJunction', 'Technology');
gClientArray[30].ProjectList = new Array();
gClientArray[30].ProjectList[0] = new Project();
gClientArray[30].ProjectList[0].ProjectName = 'WebJunction Branding';
gClientArray[30].ProjectList[0].ProjectId = 'WebJunctionBranding';
gClientArray[30].ProjectList[0].ImgUrlArray = ['Portfolio/WebJunction/WebJunction-Branding/WebJunction_panel1.jpg', 'Portfolio/WebJunction/WebJunction-Branding/WebJunction_panel2.jpg'];
gClientArray[30].ProjectList[0].ImgThumbUrl = 'Portfolio/WebJunction/WebJunction-Branding/WebJunction_thumb.jpg';
gClientArray[30].ProjectList[0].TxtDescr = '<strong>Business Objective: </strong>Refresh the corporate brand and messaging to provide a professional and relevant foundation for all corporate communications.<br><br><strong>Strategy: </strong>Based on research, interviews, and analysis, develop a corporate brand strategy and  visual identity that effectively represents WebJunction and leverage it across all marketing materials in print and online. Include visual architecture for co-branding by partners and through partner communications.<br><br><strong>Results: </strong>Successful execution of brand guidelines adopted by 22+ partners and transitioned WebJunction from a non-profit organization to an independent, revenue-generating business, focused on sustained business growth.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Brand strategy, messaging framework visual identity, logo design, business package, collateral, website branding, demand generation</span>';
gClientArray[30].ProjectList[0].vTypeArray = ['Messaging', 'Events'];

gClientArray[31] = new Client('Wipro', 'Wipro', 'Technology');
gClientArray[31].ProjectList = new Array();
gClientArray[31].ProjectList[0] = new Project();
gClientArray[31].ProjectList[0].ProjectName = 'Wipro/Microsoft Partnership';
gClientArray[31].ProjectList[0].ProjectId = 'wipro';
gClientArray[31].ProjectList[0].ImgUrlArray = ['Portfolio/Wipro/Wipro_1.jpg', 'Portfolio/Wipro/Wipro_2.jpg'];
gClientArray[31].ProjectList[0].ImgThumbUrl = 'Portfolio/Wipro/Wipro_thumb.jpg';
gClientArray[31].ProjectList[0].TxtDescr = '<strong>Business Challenge:</strong> DStrengthen Microsoft/Wirpo alliance and empower Wipro to effectively leverage the Microsoft relationship to drive business results.<br><br><strong>Strategy:</strong> Develop a concise, joint value proposition and unique visual identity that reinforces the business value of integrated technology solutions and services delivered by these two global leaders. <br><br><strong>Results:</strong> Clear, concise messaging framework and a set of rich, modular resources that can be easily customized and localized to support joint sales and marketing activities.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Joint value prop messaging, Modular visual identity, Image library, Icon library, Tagline, Website, PowerPoint template</span>';
gClientArray[31].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[31].ProjectList[0].vTypeArray = ['Messaging', 'Intercative', 'Advertising'];

gClientArray[32] = new Client('WSU Foundation', 'wsuf', 'Real Estate');
gClientArray[32].ProjectList = new Array();
gClientArray[32].ProjectList[0] = new Project();
gClientArray[32].ProjectList[0].ProjectName = 'WSU Foundation';
gClientArray[32].ProjectList[0].ProjectId = 'wsuf';
gClientArray[32].ProjectList[0].ImgUrlArray = ['Portfolio/WSU/WSU_1.jpg', 'Portfolio/WSU/WSU_2.jpg'];
gClientArray[32].ProjectList[0].ImgThumbUrl = 'Portfolio/WSU/WSU_thumb.jpg';
gClientArray[32].ProjectList[0].TxtDescr = '<strong>Business Challenge:</strong> Drive an increase in alumni donations to the Washington State University Foundation.<br><br><strong>Strategy:</strong> Develop an integrated campaign aligned with the university&rsquo;s major billion-dollar campaign, positioning various alumni as &ldquo;Heroes&rdquo; for their support/donations to Washington State University and motivating others to become heroes and donate. <br><br><strong>Results:</strong> Campaign is currently in market.  Initial End of the Year direct mail piece raised over $157,000 in the first 3 weeks.<br><br><span class="Deliverables"><strong>Deliverables:</strong> Thematic concepts, Messaging/positioning, Execution strategy, President&rsquo;s letter, Web graphics, Direct mail series, Email series, Window clings</span>';
gClientArray[32].ProjectList[0].PortfolioLink = ''; // No portfolio link in my example
gClientArray[32].ProjectList[0].vTypeArray = ['Messaging', 'Intercative', 'Advertising'];

gClientArray[33] = new Client('WTIA', 'WTIA', 'Technology');
gClientArray[33].ProjectList = new Array();
gClientArray[33].ProjectList[0] = new Project();
gClientArray[33].ProjectList[0].ProjectName = 'Annual Industry Achievement Awards';
gClientArray[33].ProjectList[0].ProjectId = 'WTIA';
gClientArray[33].ProjectList[0].ImgUrlArray = ['Portfolio/WTIA/WTIA_panel1.jpg'];
gClientArray[33].ProjectList[0].ImgThumbUrl = 'Portfolio/WTIA/WTIA_thumb.jpg';
gClientArray[33].ProjectList[0].TxtDescr = '<strong>Business Goal: </strong>Create a memorable experience, raise awareness, and generate demand for the WTIA Annual Awards event.<br><br><strong>Strategy: </strong>Develop a high-impact thematic concept that can be leveraged across all demand generation, on site event activities and post-event communications.<br><br><strong>Results: </strong>Event scheduled for March 25, 2009.<br><br><span class="Deliverables"><strong>Deliverables: </strong>Event theme, Messaging framework, HTML invitation, Dimensional mailer, Web assets (event, finalist, winners), Window clings (event, finalist, winners) , Poster , Program , Easel stands , Video teaser , Event landing page , Guerilla marketing (sidewalk clings) , Flash banner for WTIA website</span>';
gClientArray[33].ProjectList[0].vTypeArray = ['Events'];