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Why Lionfish WHY LIONFISH?
 
THE LIONFISH STORY
   
THOUGHT LEADERSHIP
GIVING BACK
POSITIONING POP
QUIZ
   
Positioning Pop Quiz

What are you really saying to customers? Positioning is easy to overlook, but it’s critical to differentiating your company from the competition, drive sales, and focus your team. Who doesn’t want that?

We’d like to help you assess your company’s positioning, with some tips along the way.

1. How different is your positioning within your industry?

Pretty much the same as everyone.
Like none ever seen before!
Give us a call at 425.285.1500
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Prospective customers compare you with the rest of the pack. Make sure your company isn’t lost among the rest.
Help

2. How do you compare to your closest competitor?

Theirs is better.
They’ve got NOTHING on us!
Give us a call at 425.285.1500
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When prospects compare the two of you — which company stands above the other?
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3. Do you promote your core strengths and unique benefits?

We’re a well-kept secret.
Customers are lining up at the door!
Give us a call at 425.285.1500
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Give customers and prospects a hint of the compelling reason to choose you over the next company.
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4. Do prospects get excited about doing business with you?

Not so much.
Customers often break out in song!
Give us a call at 425.285.1500
Phone a Friend
It’s important to create a sense of emotional connection early on — it builds momentum in a profitable business relationship from the very start.
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5. Is your positioning relevant in today’s economic climate?

It’s the same as always.
We promise more value than ever!
Give us a call at 425.285.1500
Phone a Friend
More than ever, customers are looking for the best value for their investment. A well-articulated value proposition can help you keep your current customers and attract new ones.
Help

6. Do your employees advocate your brand and champion your position in the market?

Could be more zip in their step.
They’re our best cheerleaders!
Give us a call at 425.285.1500
Phone a Friend
Use your positioning as a rallying cry for growth — it creates that sense of excitement that focuses your team and drives performance.
Tips
*Name:
*E-mail:
Phone:  
   

ENTER TO WIN BY JUNE 1, 2010 - Fill out the required information (*) to enter a drawing for a pair of Bose® Noise Cancelling headphones.*

If you’d rather not enter to win — just click “Score my positioning!”

No purchase necessary to win. Winning entry will be selected at random from all entries, regardless of answers to quiz questions. Entries close at midnight, June 1, 2010. Winner will be notified.

 
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