| A Door Opens: Microsoft wanted to promote Windows Marketplace, and specifically its newest feature, Digital Locker. To raise awareness, create buzz, and drive site traffic, they turned to Lionfish. |
A Quest Ensues: Knowing how to entice, Lionfish developed a little friendly competition designed exclusively for Microsoft Puget Sound employees, the core pipeline for promoting Windows Marketplace.
Enter the world of Azeroth—an intriguing interactive contest and scavenger hunt. Campus-wide, giant lockers, free ice cream, and larger-than-life gaming characters and dragons arrived with hidden clues to compel all who were brave enough to accept the Azeroth challenge. |
A Winning Combination: Enormous buzz was generated when more than 6,900 participants hit the Digital Locker launch site a total of 25,000 times, joining the quest to seek prizes, product discounts, and (of course) fantastic t-shirts to prove their courage, tenacity, and conquest. |
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