| A Four Week Limit: Microsoft wanted to drive traffic to the Windows Live site by hosting a photo competition for Mother's Day. Only there wasn’t much time. They needed someone who could make magic happen and they turned to Lionfish! |
Immediate Action: Leveraging technology developed for the Windows Live Get Real photo contest, our team created a new photo contest where contestants entered their favorite photos of "mom" from their Windows Live Space and got their friends to vote for their mom to increase their chances to win really cool prizes.
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Timely Turnout: With lightning speed we built out their site, and added multiple comarketing promos and demand-generation vehicles that encouraged heavy traffic by kids of every age with a single goal to prove that their mom was the most connected, most sharing, or most fun mom in the world!
And moms RULE! With a total of 449,616 page views and 235,870 visitors in just 3 weeks, the winning Mom got more than 2,000 votes! |
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