| INSPI(RED): Microsoft wanted help raising awareness and support for The Everest INSPI(RED) Expedition, the (RED) partnership between Windows Vista and Dell Corporation, and Windows Live technologies. |
ANSWE(RED): Lionfish answered the challenge by creating online viral assets for the Windows Vista "Join RED" campaign Web site and affiliate Microsoft advertising properties to drive traffic to the Windows Live Space – (RED), where visitors could learn more about the (PRODUCT) RED partnership and what people have been inspired to do in support of the fight against HIV/AIDS in Africa. |
EMPOWE(RED): We engaged audiences to support the (PRODUCT) RED initiative by downloading (RED)-themed Windows Live theme packs, gadgets to track the Everest team’s journey and monitor daily dispatches, photos, blogs, and videos related to the Everest Expedition from the Windows Live site. All this drove online sales of (RED) products offered from the Windows Vista and Dell partnership. |
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