THE BUSINESS CHALLENGE
Increase lagging market share by empowering channel and increasing online sales.
The Strategy
Energize brand and develop a comprehensive GTM roadmap to ignite direct and through channel sales.
The Tactics
Conduct internal and external research and competitive analysis to understand competitive pressures, market trends and audience perceptions.
Refresh brand strategy, redefine visual identity and create differentiated messaging that resonates with both customers and resellers.
Create collateral & booth properties and develop an easy to navigate e-commerce website with an intuitive CMS system to support events, direct and channel product sales. Provide templates, tools and resources to support sustained audience engagement.
The Results
New brand reflects BioPure’s commitment to pure, quality products, creating credibility and improving customer confidence.
Resources enabled internal teams to scale marketing efforts
Increased brand awareness, fueled by regular communications online, in print ads and DM have resulted in a dramatic growth in sales and measurable ROI.
