Empower ISVs large and small to successfully engage audiences, differentiate themselves and drive sales of their AWESOME applications.
Create a series of digital educational tools, templates and resources that could be used by any ISV to help them compete effectively in a saturated market.
To do that we develop a resource portal with a series of ebooks, templates and prescriptive guidance to assist ISV in naming, branding, messaging positioning, GTM launches, demand generation, channel development and sustained business development.
The intro video provided a quick overview of the resources and their value in helping them stand out in a crowd.
We delivered a comprehensive guide to naming, branding, and taking a product to market, providing prescriptive guidance that could be executed without the need to hire a marketing firm. 350+ companies downloaded eBooks and templates in the first 3 months.