Empower the diverse IoT partner ecosystem to build, sell and deploy IoT solutions that drive digital transformation.
Create a comprehensive set of customized sales and marketing resources for role specific partners. Include campaign, event and sales tools, with preseciptive guidance to empower channel. Conduct webinar training, execute industry and enterprise focused lead generation and nurture campaigns to fill partner and corp sales funnel.
Marketing and sales tools distributed worldwide in 9 languages to supportg global sales and markeitng teams. Positioning is setting the stage for company wide IoT story. Initial lead gen delivered 1,000 top of funnel leads delivered in 60 days. Interactive experience being used online and at major events to help partners and customers envision the opportunities of IoT drivent digital transformation.