THE CHALLENGE

Shift market perceptions of Nuance Auto from the current old, stodgy, innovative but slow to market company, and position them as dynamic progressive leaders delivering innovative and future ready conversational and cogitive AI solutions to the highly competitve auto industry.

 

STRATEGY

Define creative, positioning and  engagement tactics for an 18 month campaign that raises awareness, differentiates and positions Nuance Auto as futurists and innovative leaders; miles ahead of the competition.

 

 

 

 

 

 

 

 

 

TACTICS

Building on our extensive research and highly successful presence at CES, extend the Nuance Auto story to reinforce their position as market leaders through strategic messaging and high impact creative across diverse collateral, presentations, website content, social channels and industry events.

 

Strengthening channel partner relations:

Create a compelling value based story for OEM and Tier 1 partners that reinforces the opportunity to lead the way in delivering AI-enabled, future ready experiences as an extension of their brand.

 

 

 

EXTEND

TAKING IT ON THE ROAD

This high-impact vehicle wrap for the Nuance Demo vehicle is expanding awareness and spreading their brand story on a global stage.