THE CHALLENGE

 Develop branding and positioning for the new Tateuchi Performing Arts Center in Bellevue. 

 

THE STRATEGY

Enhance communication, perception and support for the Tateuchi Center.

 

Tactics: Conduct an extensive landscape analysis, developed brand strategy, visual identity system, messaging, content, website design and development, collateral, templates and communication plan.

 

THE RESULTS

Communications plan and collateral templates have been supporting ongoing fundraising efforts leading up to  ground breaking in 2017. 

 

To date, they have raised over $123,000,000.