Raise awareness and drive sales of Cardea 20/20 ECG, a new, innovative automated cardiac monitoring system.
Introduce the Cardea 20/20 ECG to across the medical community, sports teams, parent advocacy groups, high school and secondary education facilities.
Tactics included branding, positioning, website, advertising, booth properties and collateral.
High visibility, interest and adoption with major sports teams in NFL, NCAA, and pediatricians and parent advocacy groups nation wide. Cardea 20/20 ECG product development team was instrumental in developing national standards for testing all athletes and active youth ages 14+.