THE CHALLENGE

Drive an increase in alumni donations to the Washington State University Foundation.

 

THE STRATEGY

Develop a series of integrated campaigns aligned with the university’s major billion-dollar campaign.

The first two years the campaign positioned various alumni as “Heroes” for their support/ donations to WSU and motivating others to become heroes and donate. Year three lead with impact – opening doors to big ideas. Consecutive years building on that success with stories of students and faculty changing the world.

2015 featured a video message of Thanks from visionary President Elson S. Floyd.

< WATCH THE VIDEO

 

THE RESULTS

Year after year, the powerful creative and messages resulted in continuous increased revenue from donors. Our five year campaign series culminated with release of the president's video which continues to live on as part of the WSU donor wall on campus.

 

 

 

 

 

Let's make an impact together

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