Provide a platform to increased brand awareness and market share in a highly competitive market.
Complete a comprehensive brand refresh, beginning with comprehensive executive analysis, internal & external surveys, PEST & competitive analysis and buyer motivators.
Develop concise, audience specific messaging, a cohesive visual identity system and a comprehensive toolkit with modular, customizable assets and prescriptive guidance for use by internal marketing team.
Brand launched with a major ad campaign, a website refresh with SEO, SEM, updated collateral and a comprehensive MarCom plan.
That year, Xtreme won the American Staffing Association’s national communications award in the company identification cagetory, fueling rapid growth across all divisions.