THE BUSINESS CHALLENGE
Increased brand awareness and market share in a highly competitive market.
The Strategy
Complete a comprehensive internal and competitive analysis, identify industry and market trends, buyer motivations and differentiators. Based on findings, create a tactical plan to meet business goals.
The Tactics
Based on research and analysis, create a differentiated brand strategy, concise, audience specific messaging, a cohesive visual identity system.
Using the new brand system, create an initial set of resources to raise awareness in print, online and at events, elevating differentiated value props. Develop a comprehensive marketing and sales toolkit with modular, customizable assets and prescriptive guidance for use by internal marketing teams.
The Results
Brand launched with a major ad campaign, a website refresh with SEO, SEM, updated collateral and a comprehensive MarCom plan.
That year, Xtreme won the American Staffing Association’s national communications award in the company identification category. Campaign and accolades fueled rapid growth across all divisions and positioned them for acquisition the following year.
